“The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others, and it becomes the property of all.” – Voltaire, Born Nov. 21, 1694.
You don't have to be an originator of ideas if you can be an effective communicator of ideas.
Today we call this “curation”.
In mythology, Prometheus “curated” the fire of the Olympian gods and gave it to we mere mortals.
He didn't invent fire. He wasn't the God of fire. He just knew what it was and how it worked and learned about it, then passed that vital info on to the little primitive ape-men and made them evolve.
You could do that. Be that.
Be the Prometheus of your niche. Risk the wrath of the elites in order to bring powerful, transformative knowledge and wisdom to your audience.
Take it and tailor it to their wants and needs. Make it your own. Adjust it. Augment it. Help them figure out how to amplify and accelerate their results from applying it.
Collect and curate and commentate upon the best of the best in your bailiwick.
Your audience will appreciate it. And you get glory and money and credit and you can just say “aw shucks, it weren't nothin'…”
Because you didn't have to innovate or create or be a genius or guru or a god. You just have to take knowledge from where it's common, and deliver it to where it isn't. Just a spark. Kindle it, nurture it, and soon you're the master of an inferno of your very own.
Which is a wonderful position to be in.
Here are a few ways you can add personal brand-building value to any bit of information you share with your audience, even if you didn’t create it yourself.
1. Curate. Just collect stuff and share it. Categorize it. Organize it. Make it easy to get to.
2. Rate. Tell people if it’s good or bad. The “or bad” part is important because that’s what creates a perception of a persona. It injects a point of view and an opinion.
3. Commentate. Tell people why something is good or bad. Pick the things you share apart. Break it into good bits and bad bits. Compare and contrast. Create a commentary that runs alongside the stream of content you share, so that your interpretation becomes part of that content.
4. Promulgate. Take stuff from one stream source and move it to a new location. Or consolidate it in one place you control, then share that location to other streams. The point is to take topical quality and spread it far and wide, with the purpose of branding yourself as the point of distribution.
5. Elucidate. Take several sources for a particular point and create the connective tissue. Explain the “big picture” from the separate pieces others have posted. Demonstrate your mastery of that arena and show the connections.
6. Masturbate. Not literally. But indulge in a deep dive, where you discuss your own personal connections to the subject matter. Connect yourself to your topic explicitly and intimately. Make it clear where your passion lies. This content is your LIFE and it’s part of your daily existence. Make it selfish and admit it.
7. Bait. Use people’s desire for your curation, ratings, comments, explanations, and human moments to create a hook to get people plugged into your list or group or blog or forum. Collect audience members and nurture and feed them. That’s a business waiting to happen.
You just need something to sell. Need help there? Subscribe, follow, join, etc. Have communion with me, and I shall reveal ALL. LOL.
If you like this, let me know below.