Creation and Innovation Are Not the Only Way to Provide Value

François-Marie Arouet

“The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others, and it becomes the property of all.” – Voltaire, Born Nov. 21, 1694.

You don't have to be an originator of ideas if you can be an effective communicator of ideas.

Today we call this “curation”.

In mythology, Prometheus “curated” the fire of the Olympian gods and gave it to we mere mortals.

He didn't invent fire. He wasn't the God of fire. He just knew what it was and how it worked and learned about it, then passed that vital info on to the little primitive ape-men and made them evolve.

You could do that. Be that.

Be the Prometheus of your niche. Risk the wrath of the elites in order to bring powerful, transformative knowledge and wisdom to your audience.

Take it and tailor it to their wants and needs. Make it your own. Adjust it. Augment it. Help them figure out how to amplify and accelerate their results from applying it.

Collect and curate and commentate upon the best of the best in your bailiwick.

Your audience will appreciate it. And you get glory and money and credit and you can just say “aw shucks, it weren't nothin'…”

Because you didn't have to innovate or create or be a genius or guru or a god. You just have to take knowledge from where it's common, and deliver it to where it isn't. Just a spark. Kindle it, nurture it, and soon you're the master of an inferno of your very own.

Which is a wonderful position to be in.

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