“If you don't write stories you love, you'll never make it. If you don't write stories that other people love, you'll never make it.” – Ray Bradbury, Born Aug. 22, 1920.
Your best work is going to occur in that intersection or overlap where what you are passionate and enthusiastic about is the same as what the audience cares about.
Duh, right? But where is that common ground?
What's the angle that makes you intrigued? What's the point of view that makes the topic open up in your mind and show you something you didn't see before?
What's their interest in the topic? What's at risk for them? What's the potential upside of their going with you and exploring it alongside you?
Answer that first. Then look for how to sew them together into one fabric.
Make it a matter of mutual interest and potential mutual benefit. A combination of what they want, and what you want, and what everyone needs and will enjoy.
If you only focus on your side, you may be happy but you'll go broke because it will be boring to others.
If you focus only on their side, it can feel phony and pandering and condescending.
But when you work both sides together and figure out how to make them intersect and collide and combine and twist together… So that what YOU love is wrapped around what THEY love…
Then you're creating work that is meaningful and will make people change and move how you want them to.
Remember always, a marketing message is FROM someone, TO someone. Or else it's just words.
But it's not all about me. What do YOU think?