“All men should strive to learn before they die, what they are running from, and to, and why.” – James Thurber, Born Dec. 8, 1894.
This applies to man and woman and child and any sorts of animals or androids or aliens – provided they have money to spend.
They should strive to learn what Thurber describes – what they flee from, and the reasons for their fear…
But it's hard to figure that kind of shit out. Not just difficult to investigate and discover, but often personally challenging and uncomfortable.
Self-reflection always is, when it's a sufficiently deep and probing look into the smoky mirror of the inner mind.
But that's good news for us as persuaders and influencers!
Because most people are willing to mentally outsource this kind of work to whoever gives them a good enough narrative.
Like you or me.
How do we answer this question for people? What are they running from?
Their pain – physical mental.
Their problems – real or imagined.
The judgment of former friends.
What are they running to?
Describe the negativity that repels them – make it one they can accept, and give them something to move TOWARD that promises relief, escape, and a successful exodus to a promised land of milk and honey.
Connect the dots for them, and your job becomes easy. Because you stand apart from every other two bit sales monkey with a warehouse full of trash to shill.
You don't want to be that guy, right? That's not for us.
So you'll take this lesson to heart and use it well and wisely.
If you want to flee mediocrity and arrive at awesomeness so you can achieve freedom, that is.
<!—- lagniappe Since I already gave you a few lists above, I won’t give you another here. But what I will do is talk briefly about a related concept to today’s Daily Devotional: Momentum. if I’m not misremembering high school physics, momentum is velocity times mass. I’m not talking about math, though we can use that formula. I’m talking about narrative momentum. The formula above, plugging in variables from the list, is a way to do this. You’re creating a plot - a fragment of story that has a direction. It moves from a negative thing, which we are leaving in the past. And toward a positive thing in the future. Now what we can do in addition to dictating the start and end of this story is give it velocity. We give it speed by decreasing the distance between those two points. We shorten the journey from negative to positive with whatever it is we offer. It’s easier, quicker, and even more fun than taking that journey any other way. This certainly makes it more appealing to follow us - to choose our path and let us guide them. But we also want to add mass - gravity - to pull them along down the slope we have laid out, so that the urge to move down that hill is almost irresistible That comes with the reason why - we load them up with emotional, and logical, and meaningful reasons to take this trip. We make the option of remaining alone in the past impossible, untenable. We make the future into the best and most beautiful place to go from here. And as said before, we make it so simple to follow along. A matter of just saying “yes” ideally. And thereby, we create momentum. They begin to move - with weighty reasons, down a shortened slope. The more we ease that path and add to their purpose, the harder it would be to STOP them from following along, like a boulder barreling down a hillside. We give them direction - a place to go, and a path to get there. Most people are yearning for that so they can escape the drudgery and uncertainty of the present. We can help them, and I have shared how... —->