“Dress For the Job You Want” Means a Different Thing to Professional Persuaders

Steve Allen

“Pretend you’re a southern sheriff. Or Mae West. Or Donald Duck. Buy a western hat and walk around the house like a cowboy. The point of all this, of course, is to draw yourself out of your accustomed groove.” – Steve Allen, Born Dec. 26, 1921. A lot of entrepreneurial, self-employed, freelancer types like us …

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We Can’t Lead With Pleasure – We Must Begin Our Work at the Point of Pain

“Like the sand and the oyster, it’s a creative irritant. In each poem, I’m trying to reveal a truth, so it can’t have a fictional beginning.“ – Carol Ann Duffy, Born Dec. 23, 1955. I’m no poet, that’s for sure. But what is quoted here is certainly true about persuasive writing. Perhaps even more true …

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Most Wannabe Writers Lack the Muscle to Reach Page Two

Rebecca West

“Journalism: an ability to meet the challenge of filling the space.” – Rebecca West, Born Dec. 21, 1892. The hardest part about writing is the writing. Having ideas is easy. Everyone has ideas. But not everyone writes. I mean, most people CAN “write” – in the sense that they are literate. But most people can’t …

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Through Working, We Discover Deep Questions People Will Pay Us to Answer

Susanne Langer

“If we would have new knowledge, we must get a whole world of new questions.” – Susanne Langer, Born Dec. 20, 1895. In groups I run about copywriting, a lot of newbies ask the exact same questions. How do I start? What books do I need to read? Is this course I found any good? …

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