“I think it's a fallacy that the harder you practice the better you get. You only get better by playing.” – Buddy Rich, Born Sep. 30, 1917.
The time for practice is over. The time for getting ready is done. You're ready, so start working.
Don't just write, finish. Don't just finish, publish. Don't just publish, sell. Don't just sell, deliver.
Even if you're not sure you can. Even if you're not sure you're good enough. Some suck-ass phony is out there doing it worse and getting paid. Why not you? Especially if you're better.
Listen, nothing will teach you more, better, and faster than the actual market or niche or audience you want to work with. And you learn by getting in front of them and performing. Interacting. Engaging.
Now, before anyone shits watermelons over this, I didn't say practice is bad. I didn't say it doesn't work. Buddy didn't either. What we said is that practicing harder won't make you better than playing will.
So don't use practice as an excuse to never play. Don't get ready forever for the purpose of never doing anything.
Stop studying. Stop practicing. Until you start working. Start playing your jam (whatever that is) in front of your real potential audience – even if your expertise is not perfected.
The way to make progress is to play. Practice a new trick only until you can do it with consistency, then put it to work.
Now that the watermelon-shitters have been calmed down, let me tell you the full truth.
You can get 100% of your practice in while performing. When it comes to writing, publish and engage. Put out content and products. Keep improving in iterations.
Practice done in silence, alone – to me – is wasted time and effort you can't ever get back.
Put that time into something that matters.
Need some ideas on how you can PLAY instead of just endlessly practicing? Try these.
1. Leave very detailed and thorough responses on social media when people ask for help that you know you can give.
2. Save these responses and post them as articles on your own feeds or blog.
3. Write your own sales material for your own products and services (or become an affiliate if you don’t have any). But PUBLISH, test, and improve.
4. When you successfully sell any of the above, you can offer your services for hire. Look for clients who will have assets that you can leverage to practice with like a decent list or traffic.
Bonus. Take it to the next level and try speaking gigs, or live video. Practice PERFORMING your content without a net in front of a live audience. You’ll get better. It took me a year of weekly shows before I gained the lifelong confidence in my ability to pull it out of myself and put it out there on the spot. And once you have that, the writing is easy.