Honey May Catch More Flies Than Vinegar, But Vinegar Makes More Sales…

Jean Anthelme Brillat-Savarin

“The first thing we become convinced of is that man is organized so as to be far more sensible of pain than of pleasure.” – Jean Anthelme Brillat-Savarin, Born Apr. 1, 1755. The persuader would do well to learn that when it comes to making someone take a desired action, there are two general forces […]

Honey May Catch More Flies Than Vinegar, But Vinegar Makes More Sales… Read More »

Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You

John Jakes

“No writer should minimize the factor that affects everyone, but is beyond control: luck.” – John Jakes, Born Mar. 31, 1932. A positioning secret which probably seems counterintuitive to many, is to admit that your success is due in large part to luck. And I don’t mean like a gambler’s cocky bragging about how you’re

Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You Read More »

The Copy “Fandom” is Fun for Some, But Never Necessary for Success

Quentin Tarantino

“If you just love movies enough, you can make a good one.” – Quentin Tarantino, Born Mar. 27, 1963. Some people love copy. They fetishize it as an object, and treat the “copywriting industry” like a religion. For people like that, the goal is to have written “good” copy, so deemed by their peers –

The Copy “Fandom” is Fun for Some, But Never Necessary for Success Read More »

Scroll to Top