Colin Theriot

Why Testimony is Better Than Any Copy Anyone Can Write

Joseph B. Wirthlin

“Expressions of solemn testimony have long been important to the children of God upon the earth.” – Joseph B. Wirthlin, Born Jun. 11, 1917.⁣ I’m going to pretend this quote is about the use of testimonials in advertising.⁣ ⁣ So many marketers misunderstand the PURPOSE of testimonials, and therefore, they MISUSE them. ⁣ You don’t

Why Testimony is Better Than Any Copy Anyone Can Write Read More »

Scroll to Top