“People don't mind being mean; but they never want to be ridiculous.” – Jean-Baptiste Poquelin, aka Moliere, Born Jan. 15, 1622.
To make people into allies, make them an accomplice. If you can get them to indulge in complaint and insult (even in private) against their enemies, you create a kinship.
Paint those enemies as being ridiculous. Paint those enemies as wishing to paint you and your new allies as being ridiculous. Use the fear of being portrayed as and believed by others to actually BE ridiculous in order to get them to behave as you want them to.
There are few things people fear and avoid with greater intensity than embarrassment and humiliation. People fear public speaking more than death for this reason.
And for those who want to go a step further, you can strengthen yourself against accusations of ridiculousness by being selectively and occasionally ridiculous on purpose.
Be goofy at times. Be self deprecating. Be jokingly humble, and sarcastically vain. If you mockingly portray negative traits that your enemies may accuse you of, it makes them hard to stick.
For example, people often tell me I am egotistical and intellectually vain. That can definitely be true. But it's also why I bought phony titles online so I can officially be the Rev. Dr. Sir Colin D. Theriot. I've made a joke of it, and now I own the joke. It's my joke. No one can make that joke of me – I beat them to it.
It's like he nerdy bookish version of what Eminem does at the last rap battle in 8-mile…
Owning a measure of ridiculousness is armor – and when people see you don't fear what they fear the most… You're their hero.
<!—- lagniappe Here are a few tips on leveraging silliness to make yourself MIGHTY! Take it beyond just self-deprecation. You can use laughs a lot of ways. 1. Punch up. Mock the powerful that are undeserving of their ivory towers. Tear them down and show your followers the back steps to those heights. They’re not so great. Kind of dumb, actually. Ugly, too! 2. Anti-memes. I don’t like to use memes directly for stuff, because they can take attention AWAY from what you’re trying to say. But what I do is save weird pictures and use them to grab attention and give people a big question mark. It gets people looking for an explanation, and while you’ve got them... 3. Levity in lists. If you’ve subscribed for a while, you may well have seen me do this. When you’ve got a list of semi-serious things, make one of them a joke. I usually do it for the one before last. Make them smile, then give them one more valuable nugget, and send them on their way with a grin and a bulging brain. Timing is key. 4. Farts. Everyone likes farts - especially when they don’t have to smell them. 5. The one-legged man in an ass kicking contest. The horse that walks into the bar. Verbal paintings that make people mentally look twice - not only are they a teaching tool, but you can use them to drag people deeper into your message. Why? It engages people’s imagination - and once you’ve got them fantasizing, well - you can guide that daydream, can’t you? If you aren’t sure how to use this list at first, at least use it as a checklist. Any time you’re reading content or copy that gives you the grins or giggles - see how it really works. And the see if you can imitate it once you see the levers. —->