“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” – Eugene O’Neill, Born Oct. 16, 1888. This quote can give you a lot of insight into the consumer mindset. Let’s break it down. 1. Obsessed. That’s how people feel about the need to acquire […]
“I just sit at a typewriter and curse a bit.” – P. G. Wodehouse, Born Oct. 15, 1881. Oh, Pelly-boy, that may have cut the mustard back in your time, but these days you have to be a complete artist. Cursing is when you wish ill upon your enemies. As in, I pray to White
An Education in Bad Language for the Beginning Potty-Mouth Read More »
“I am certainly of opinion that genius can be acquired, or, in the alternative, that it is an almost universal possession.” – Aleister Crowley, Born Oct. 12, 1875. The word “genius” is an odd one. Because it gets thrown around loosely, but also is an intimidating label. Let let me tell you, being thought of
How To Become a Genius Overnight Read More »
“In the factory we make cosmetics; in the drugstore we sell hope.” – Charles Revson, Born Oct. 11, 1906. This is something to remember for all you would-be copywriters out there. The product is the product. It has features and aspects and components. Even a digital product has a page count or a domain name
This One Word Describes The Only Thing Worth “Selling” (No Matter What Your Product Is…) Read More »
“People ask me how far I’ve come. And I tell them twelve feet: from the audience to the stage.” – David Lee Roth, Born Oct. 10, 1954. This one is for the little baby gurus out there. The people who want to become a “somebody” in their field, turn their experience and knowledge into content
The Difference Between Being Somebody And Nobody is Only Which Way You Choose to Face Read More »
“There is no decision that we can make that doesn’t come with some sort of balance or sacrifice.” – Simon Sinek, Born Oct. 9, 1973. You can play with this well known fact about making decisions. Everyone knows that a decision is ultimately a choice – between a thing you pick, and a thing you
Focus On What The Buyer Will Sacrifice (Besides Money) Read More »
“Everybody’s like everybody else, and everybody’s different from everybody else.” – Harvey Pekar, Born Oct. 8, 1939. As a professional person expert, I can tell you that the second part of that quote is what people believe is true about themselves. “I am unique. I am special. I am different. I stand apart.” And note,
Every Snowflake In the Blizzard Feels Unique and Special Read More »
“The average voter has to hear a point seven times before it registers.” – Paul Weyrich, Born Oct. 7, 1942. Repetition is key. Repetition is key. If you want your message to be received… Repetition. Is. Key. Here is the rub. The trick to making this work is that you can’t just say the same
Say it. Then say it again differently. And yet again, but not the same, and Etc… Read More »
“In America, the race goes to the loud, the solemn, the hustler. If you think you’re a great writer, you must say that you are.” – Gore Vidal, Born Oct. 3, 1925. If you write copy for a living, this is something you should know. The people hiring you don’t know if your copy is
Decide What You Want To Be and Then Tell Everyone All the Time Read More »
“Reciting lines is hard; making stuff up is much, much easier.” – Zach Galifianakis, Born Oct. 1, 1969. The most valuable skill you can start developing now is performing. As in, being comfortable on stage or on camera. And that can be intimidating. I hated it. It was scary when I was first starting out.
Become Skilled at Winging It, and Outshine Every Over-Scripted Try-Hard in Your Niche Read More »
