“Think and grow rich.” – Napoleon Hill, Born Oct. 26, 1883. This guy? Huge phony. A scammer and a liar. It’s true. If I’m the first guy to tell you, I’m sorry. He’s real popular in bizopp self-help entrepreneur-bro circles. Some people swear by his written wisdom, and some successful people at that! So Hill […]
The Guru Game, Stripped Bare For Your Enjoyment Read More »
“Art is the elimination of the unnecessary.” – Pablo Picasso, Born Oct. 25, 1881. We can all use a little more of Pablo’s kind of art in our lives and businesses. Are you getting bogged down on a project because of how you imagine it has to be? Look at it. Break it into a
Distill Your Offer Down To Its Essence (By Boiling Away The Unnecessary) Read More »
“I always aspire to that, where it feels like the film was made by the characters as opposed to the filmmakers. I try to be invisible.” – Spike Jonze, Born Oct. 22, 1969. When you create marketing messages for clients, it should be this way, too. You’re creating a message from the client to their
“It’s taken me all my life to learn what not to play.” – John Birks “Dizzy” Gillespie, Born Oct. 21, 1917. In persuasion, saying too much is a mistake. You need to say exactly enough, and no more. You want the mark’s memory and imagination and desire to do all the heavy lifting. Because their
Salesmen Know What Copywriters Don’t: When to Shut Up Read More »
“People just need to be confident in their own skin and be proud of themselves.” – Bristol Palin, Born Oct. 18, 1990. Yeah. That’s right. Malign the source if you must. But wisdom is found in the interpretation… And the fact is, this is every single person that buys any old thing, hoping that thing
The True Face Beneath Every Person’s Public Mask Read More »
“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” – Eugene O’Neill, Born Oct. 16, 1888. This quote can give you a lot of insight into the consumer mindset. Let’s break it down. 1. Obsessed. That’s how people feel about the need to acquire
“I just sit at a typewriter and curse a bit.” – P. G. Wodehouse, Born Oct. 15, 1881. Oh, Pelly-boy, that may have cut the mustard back in your time, but these days you have to be a complete artist. Cursing is when you wish ill upon your enemies. As in, I pray to White
An Education in Bad Language for the Beginning Potty-Mouth Read More »
“I am certainly of opinion that genius can be acquired, or, in the alternative, that it is an almost universal possession.” – Aleister Crowley, Born Oct. 12, 1875. The word “genius” is an odd one. Because it gets thrown around loosely, but also is an intimidating label. Let let me tell you, being thought of
How To Become a Genius Overnight Read More »
“In the factory we make cosmetics; in the drugstore we sell hope.” – Charles Revson, Born Oct. 11, 1906. This is something to remember for all you would-be copywriters out there. The product is the product. It has features and aspects and components. Even a digital product has a page count or a domain name
This One Word Describes The Only Thing Worth “Selling” (No Matter What Your Product Is…) Read More »
“People ask me how far I’ve come. And I tell them twelve feet: from the audience to the stage.” – David Lee Roth, Born Oct. 10, 1954. This one is for the little baby gurus out there. The people who want to become a “somebody” in their field, turn their experience and knowledge into content
The Difference Between Being Somebody And Nobody is Only Which Way You Choose to Face Read More »
