“We see that every external motion, act, gesture, whether voluntary or mechanical, organic or mental, is produced and preceded by internal feeling or emotion, will or volition, and thought or mind.” – Helena Blavatsky, Born Aug. 12, 1831. In the field of copywriting, there are a ton of tactics that are meant to help sellers… Read More →
What To Say To Get People To Like You (By Getting Others To Hate You)
“When someone comes along and expresses him or herself as freely as they think, people flock to it. They enjoy it.” – Joe Rogan, Born Aug. 11, 1967. If you want to gather attention around yourself in a given arena or industry or market or field, find the popular thoughts and beliefs that are unpopular… Read More →
Selling From the Seesaw of Logic And Emotion, Reason and Belief
“Those who believe without reason cannot be convinced by reason.” – James Randi, Born Aug. 7, 1928. Let’s twist this one around a little. Let’s say that if you can get someone to believe in your claims – not by reason, but by emotion and gut feeling – then no amount of reason can talk… Read More →
How to Obligate *Willing* Reciprocity in Potential Prospects
“There is sublime thieving in all giving. Someone gives us all he has and we are his.” – Eric Hoffer, Born Jul. 25, 1902. Cialdini called this the “Law of Reciprocity”, triggered when you do a favor for someone unbidden. They then feel a strong obligation to return the favor. We don’t like being forced… Read More →
How to Pull Apart Any Product to Describe it Desirably
“Joys divided are increased.” – Josiah Gilbert Holland, Born Jul. 24, 1819. If you want to make any offer of anything seem more appealing to whoever it is you’re offering it to… Start slicing it up. Every distinct piece of it is a separate component with its own intrinsic and inherent value. If you were… Read More →
On Creating the Illusion of Two-Way Conversation, and Why It’s Valuable
“Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand.” – Karl A. Menninger, Born Jul. 22, 1893. Wouldn’t it be nice if we, as writers could listen to our… Read More →
When Prejudice Becomes A GOOD And Valuable Thing To Sell Others
“Prejudice is a great time saver. You can form opinions without having to get the facts.” – Elwyn Brooks White, Born Jul. 11, 1899. The modern influencer is an engineer of prejudice. Common parlance gives the word “prejudice” a negative connotation, as though all pre-judgments are inaccurate. But it doesn’t have to be so. Providing… Read More →
We Are All In It To Change The World… Or At Least Part Of It
“I am not in this world to live up to other people’s expectations, nor do I feel that the world must live up to mine.” – Fritz Perls, Born Jul. 8, 1893. Sorry, Fritz. I have to disagree, at least in part, only because I don’t feel an obligation to be equitable. I am with… Read More →
It’s Not What The Target Craves to Have, Nut Who They Desire to Be
“We love in others what we lack in ourselves, and would be everything, but what we are.” – Richard H. Stoddard, Born Jul. 2, 1825. You can drive a lot of human behavior very easily if you know who and what your mark wants to be instead of who and what they currently are. Envy…. Read More →
Two Sneaky Methods For Writing So That People Will Obey
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupery, Born Jun. 29, 1900. One of the hardest ways to get people to do what you want… Read More →
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