“Nothing is invented and perfected at the same time.” – John Ray, Born Nov. 29, 1627. Are you a perfectionist? Or maybe you’re a fiddler, just constantly tweaking and improving, but never publishing or launching? I feel you. Been there. Used to be that way myself. Oddly, it’s a holdover from having been to art […]
Perfection Is The Opponent of Productivity, Publication, and Profit Read More »
“The true method of knowledge is experiment.” – William Blake, Born Nov. 28, 1757. Knowledge is power. Information, on the other hand, is worthless. Anyone can find information. Information is some shit you read, or heard, or saw. Some shit some guy told you, that he is repeating from some shit some guy told him.
The Secret For Transmuting Worthless Information Into Valuable Knowledge You Can Sell Read More »
“I’m not going to talk about Picasso. I have done my duty to those memories. I have had a great career as an artist myself, you know. I’m not here just because I’ve spent time with Picasso.” – Françoise Gilot, Born Nov. 26, 1921. This is why you’ve got to toot your own horn, and
How To Become Legendary: Betray Your Masters, Kill Your Gods Read More »
“The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others, and it becomes the property of all.” – Voltaire, Born Nov. 21, 1694. You don’t have to be an originator of ideas if you can be an effective communicator of ideas. Today
Creation and Innovation Are Not the Only Way to Provide Value Read More »
“The only way to advertise is by not focusing on the product.” – Calvin Klein, Born Nov. 19, 1942. The art and skill and magic and OOMPH of writing promotions comes from the stuff you do that has NOTHING to do with the product itself. The product is just a token of value. It carries
No One Wants To Buy Your Product – This Is What They’ll Pay For… Read More »
“Timing and arrogance are decisive factors in the successful use of talent.” – Marya Mannes, Born Nov. 14, 1904. Talent alone is no guarantee of success. There are plenty of broke ass nobodies with talent so abundant it’s oozing from their pores. You need to USE the talent you have in a way that lets
Another “Bad” Character Trait That You MUST Have to Succeed… Read More »
“A liar begins with making falsehood appear like truth, and ends with making truth itself appear like falsehood.” – William Shenstone, Born Nov. 13, 1714. If you’re reading this and the word “liar” makes you feel all squicky to the degree that you can’t stand it, you might not like this conversation. Because marketers are
Make Your Solution Feel Like a Life Preserver to a Drowning Swimmer Read More »
“It is often wise to reveal that which cannot be concealed for long.” – Friedrich Schiller, Born today, Nov. 10, 1759 Ah yes. The “damaging admission”. Confess your sins before your audience rather than hiding them. Expose your own flaws. Uncover your shortcomings. This applies to you, your products, and your offers. But don’t stop
Flaunt Your Flaws as Features for Authority and Authenticity Read More »
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom
Your Personal Brand Has Never Mattered More (Or Been Easier To Grow) Read More »
“Propaganda requires a permanent network of communication so that it can systematically stifle reflection with emotive or utopian slogans. Its pace is usually fast.” – John Berger, Born Nov. 5, 1936. To me, this speaks to the necessity of frequent messages to to one’s audience. And also to the fact that a moment of quiet
Propaganda Works Because It’s Consistent (Advertising, Too.) Read More »
