“People crave trustworthy information about the world we live in. Some people want it because it is essential to the way they make a living. Some want it because they regard being well-informed as a condition of good citizenship. Some want it because they want something to exchange over dinner tables and water coolers.” – […]
How To Make Even Strangers Come To Trust Your Every Word… Read More »
“I learned early in life that you get places by having the right enemies.” – John Shelby Spong, Born Jun. 16, 1931. Who or what do you hate? What will you absolutely not stand for? What are you sick of? What grinds your gears? What gets your goat? What gags your giraffe?… Not in general,
Show Prospects What You Stand Against, and They Presume You Stand For Them Read More »
“I jokingly call this convergence of games into reality the ‘Gamepocalypse:’ the moment when every moment of life is actually a game.” – Jesse Schell, Born Jun. 13, 1970. Did you know that you can already do this now? Basically you can gamify your own life. It makes a lot of the dull bits of
The Gamepocalypse Already Happened and It’s All a Game Now Read More »
“I call myself a teacher because they want me to call myself a teacher, but actually, what I’m doing is I’m studying.” – Chick Corea, Born Jun. 12, 1941. Back in Renaissance times, artists and musicians used to strive to get patronage. That’s when some rich dude basically pays you to do nothing but pursue
Be a Renaissance Person and Find Your Patrons Read More »
“Expressions of solemn testimony have long been important to the children of God upon the earth.” – Joseph B. Wirthlin, Born Jun. 11, 1917. I’m going to pretend this quote is about the use of testimonials in advertising. So many marketers misunderstand the PURPOSE of testimonials, and therefore, they MISUSE them. You don’t
Why Testimony is Better Than Any Copy Anyone Can Write Read More »
“If you want people to listen, you have to have a platform to speak from, and that is excellence in what you do.” – William Pollard, Born Jun. 10, 1828. This is going to be a good one for the would-be mass influencers among you. You know what an endorsement is, right? It’s when you
Hack Your Way to Simple Celebrity (And Cash In) Read More »
“Diamonds are intrinsically worthless, except for the deep psychological need they fill.” – Nicky Oppenheimer, Born Jun. 8, 1945. The former chairman of DeBeers says diamonds are worthless. Yet go to a jeweler and see what this worthless item sells for. Certainly not at a price that reflects the worth. Why the markup? Solely due
Connect the Offer With the Deepest Felt Need Read More »
“I don’t ever try to make a song better than my last song. I just try to make it different from my last one.” – Fetty Wap, Born Jun. 7, 1990. This one hit me like a ton of bricks, y’all. Or like a ton of feathers. Heavy either way. You’re probably pretty talented. You’re
Being “Different” is Better (And Easier) Than Struggling to Be “Original” Read More »
“The wise man is he who knows the relative value of things.” – William Inge, Born Jun. 6, 1860. I’d be willing to say ALL value is perception based, and is therefore relative. And perception of value is based on RELATIVE comparisons rather than any objective absolutes. For example, something that costs $50 might seem
Proper Pricing is All Relative – Position Properly, Please Read More »
“An object imbued with intent – it has power, it’s treasure, we’re drawn to it. An object devoid of intent – it’s random, it’s imitative, it repels us. It’s like a piece of junk mail to be thrown away.” -John Hockenberry, Born Jun. 4, 1956. People seldom desire an object for the physical properties of
Stories Infect Anything They Touch With Value (If You Tell Them Right) Read More »
