Psychology

Sell By Making the Prospect Emotionally Hungry, Then Offering a Feast to Satisfy Them

Helena Blavatsky

“We see that every external motion, act, gesture, whether voluntary or mechanical, organic or mental, is produced and preceded by internal feeling or emotion, will or volition, and thought or mind.” – Helena Blavatsky, Born Aug. 12, 1831. In the field of copywriting, there are a ton of tactics that are meant to help sellers

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You Will Never Escape Impostor Syndrome (But You Can Get It To Shut Up)

David Chang

“I constantly think I’m a fraud – that this success is not warranted or justified.” – David Chang, Born Aug. 5, 1977. I’ve had the privilege of being in several high level masterminds with some super rich people – the kind where people air their personal crap as well as their business crap. And it’s

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A Random Encounter with the SECRET of Winning the “Game”

Gary Gygax

“The secret we should never let the gamemasters know is that they don’t need any rules.” – Gary Gygax, Born Jul. 27, 1938. Business is like this and art is like this: Just like a game. Role playing games in particular have a strong metaphorical correlation with the info-marketing guru-type professional internet celebrity “industry”. There

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