“We have too many high-sounding words, and too few actions that correspond with them.” – Abigail Adams, Born Dec. 22, 1744. In our line of work, it can be easy to be attracted to other ads that are clever, or funny. We envy the creativity of their writers and conceivers. We mentally (or even physically) […]
A Funny Sign You Saw Is Not Good Copy Read More »
“If you have extraordinary bread and extraordinary butter, it’s hard to beat bread and butter.” – Jacques Pepin, Born Dec. 18, 1935. Something simple, like bread and butter – can be elevated to a level that is sublime. All it takes is for the two components of that simple recipe to be extraordinary. I love
Do You Wanna Live Deliciously? Here’s the Recipe. Read More »
“We have nowhere else to go… this is all we have.” – Margaret Mead, Born Dec. 16, 1901. What are you waiting for? Some new software to be released? A new laptop to work on? One more big client to fund your escape? A perfect idea to put your passion into? Another golden once-in-a-lifetime opportunity
Time is an Illusion – The Only Available Moment to Work is RIGHT NOW. Read More »
“Indeed, the hereditary gift of prophecy will go to the grave with me.” – Nostradamus, Born Dec. 14, 1503. Man, this dude was a genius of bullshittery. There wasn’t anything “hereditary” about his “gift” of “prophecy”. Basically, he would write a metric shit-ton of vague nonsensical poems, and then eventually some real-world event could be
How to Predict the Future: Predict ALL the Futures! Read More »
“I have come to have the firm conviction that vanity is the basis of everything, and finally that what one calls conscience is only inner vanity.” – Gustave Flaubert, Born Dec. 12, 1821. This is one that will be useful to people who have trouble with making your marketing jive sound authentic. It’s all about
Even Dumb Uggos Are Susceptible to This Magic Influencer Read More »
“Attitudes are more important than facts.” – George MacDonald, Born Dec. 10, 1824 I can’t persuade anyone with JUST the facts. Facts are boring. Static. Motionless. Some dummies keep saying we live in a post-fact age. I think that’s dangerously untrue. But I digress. If facts alone could close the sale, I’d still be a
Facts Can’t Sell Anything Without Feelings (Doot Doo Doot) Read More »
“All men should strive to learn before they die, what they are running from, and to, and why.” – James Thurber, Born Dec. 8, 1894. This applies to man and woman and child and any sorts of animals or androids or aliens – provided they have money to spend. They should strive to learn what
Make Your Reader Chase the Sale by Using the Right Bait Read More »
“The will is never free – it is always attached to an object, a purpose. It is simply the engine in the car – it can’t steer.” – Joyce Cary, Born Dec. 7, 1888. What we want to do is entice people to move in the direction we want them to. Right? It can be
Harness the Buyer’s Will to the Drives Already Inside Them Read More »
“We are all, in a sense, experts on secrecy. From earliest childhood we feel its mystery and attraction. We know both the power it confers and the burden it imposes. We learn how it can delight, give breathing space and protect.” – Sissela Bok, Born Dec. 2, 1934. Information is practically worthless nowadays. What you
Can You Keep This Simple Secret of Success: Simplicity IS the Secret… SHUSH! Read More »
“I’m not good at selling laptops. I’m good at selling ideas.” – Nicholas Negroponte, Born Dec. 1, 1943. If you want to sell a product, an object, a service, whatever – you may get caught up in trying to describe the features and benefits and advantages of that particular doodad. And that’s understandable. If you
Make More Today By Putting Tomorrow For Sale Read More »
