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On Presentation: Be Deliberate, Never Accidental

On Presentation: Be Deliberate, Never Accidental

August 8, 2020 Colin Theriot No Comments

“I do a lot of things for effect, which is not to say I am superficial, but that I know how to put ideas across.” – Sebastian Horsley, Born Aug. 8, 1962. Our job is to put ideas across. And to that end, we need to be deliberate about our use of every possible aspect…
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Design, Mindset, Positioning, Productivity, Quote, Writing

Selling From the Seesaw of Logic And Emotion, Reason and Belief

Selling From the Seesaw of Logic And Emotion, Reason and Belief

August 7, 2020 Colin Theriot 1 Comment

“Those who believe without reason cannot be convinced by reason.” – James Randi, Born Aug. 7, 1928. Let’s twist this one around a little. Let’s say that if you can get someone to believe in your claims – not by reason, but by emotion and gut feeling – then no amount of reason can talk…
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influence, Persuasion, Psychology, Quote, Selling

If You Don’t Feel Like You’re Making Art, You Don’t Care Enough

If You Don’t Feel Like You’re Making Art, You Don’t Care Enough

August 6, 2020 Colin Theriot 2 Comments

“Making money is art and working is art and good business is the best art.” – Andy Warhol, Born Aug. 6, 1928. Everything is art if you’re doing it on purpose, and exactly the way you mean to. Shouldn’t we all be striving for that? Someone else once said that art is play. Do you…
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Mindset, Psychology, Quote, Success

You Will Never Escape Impostor Syndrome (But You Can Get It To Shut Up)

You Will Never Escape Impostor Syndrome (But You Can Get It To Shut Up)

August 5, 2020 Colin Theriot 5 Comments

“I constantly think I’m a fraud – that this success is not warranted or justified.” – David Chang, Born Aug. 5, 1977. I’ve had the privilege of being in several high level masterminds with some super rich people – the kind where people air their personal crap as well as their business crap. And it’s…
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Mindset, Positioning, Psychology, Quote, Success

No One Compliments the Icing on a Dirty Dog Poo Flavored Cake

No One Compliments the Icing on a Dirty Dog Poo Flavored Cake

August 4, 2020 Colin Theriot No Comments

“We have always said that advertising is just the icing on the cake. It is not the cake.” – Meg Whitman, Born Aug. 4, 1956. I love this metaphor. The product experience itself is the cake. It needs to be delicious even without icing. The icing just makes it that much more appealing, and when…
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Advertising, Positioning, Quote, Selling, Writing

Never Do Anything The Hard Way Twice – Simplify It the Second Time Through

Never Do Anything The Hard Way Twice – Simplify It the Second Time Through

August 3, 2020 Colin Theriot No Comments

“Whether you’re a programmer or a seamstress, it’s all about new techniques, simplifying old techniques, and consolidating steps. Making things go faster – but not worse.” – Martha Stewart, Born Aug. 3, 1941. Whatever it is you do more than once, you should always be looking for efficiencies and tricks to make that task easier…
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Mindset, Productivity, Quote, Success, Writing

What Makes You “Strange” Also Makes You Powerful

What Makes You “Strange” Also Makes You Powerful

August 2, 2020 Colin Theriot 4 Comments

“A lot of life is dealing with your curse, dealing with the cards you were given that aren’t so nice. Does it make you into a monster, or can you temper it in some way, or accept it and go in some other direction?” – Wes Craven, Born Aug. 2, 1939.⁣ ⁣ You know what…
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influence, Mindset, Positioning, Quote

Blue Jeans: The Secret of Replicability, Scalability, and Success

Blue Jeans: The Secret of Replicability, Scalability, and Success

August 1, 2020 Colin Theriot No Comments

“I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” – Yves Saint Laurent, Born Aug. 1, 1936. You ever suffer from making things too damn complicated? Too specialized? Too refined and too hard to adapt? That can make it seem like you…
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Positioning, Productivity, Quote, Selling, Success, Writing

Do Not Fear to ACTIVELY Repel People Who Won’t Like You Anyway

Do Not Fear to ACTIVELY Repel People Who Won’t Like You Anyway

July 31, 2020 Colin Theriot 4 Comments

“When I was a young comic just starting out, I was very cautious, as I didn’t want to alienate people. George Carlin’s bravery became a benchmark. I became perfectly fine with alienating some people in the audience. That just comes with the territory.” – Paul Provenza, Born Jul. 31, 1957.⁣ ⁣ So you want to…
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influence, Positioning, Psychology, Quote

Build Your Fortune As You Build Your Business: Word by Word

Build Your Fortune As You Build Your Business: Word by Word

July 30, 2020 Colin Theriot 1 Comment

“Nothing is particularly hard if you divide it into small jobs.” – Henry Ford, Born Jul. 30, 1863. Everyone knows this. It seems like something Ford would have said as a throwaway, knowing he pioneered assembly line manufacturing. But don’t let this one slide by without considering it. Every big, ambitious project that you want…
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Positioning, Productivity, Quote, Success, Writing

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