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Your Style Is Discovered Through Copying Others and Throwing Out What Doesn’t Work For You

Your Style Is Discovered Through Copying Others and Throwing Out What Doesn’t Work For You

April 8, 2021 Colin Theriot No Comments

“If you’re too big to fit into fashion, then you just have to do your own fashion.” – Vivienne Westwood, Born Apr. 8, 1941. When I first went freelance and was trying to figure out this whole guruhood-as-a-business-model thing, I had a worry. What is going to be my “thing”? What is going to be…
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Mindset, Positioning, Productivity, Quote, Success

The “U” in USP Stands for “yoU”

The “U” in USP Stands for “yoU”

April 7, 2021 Colin Theriot No Comments

“Each of us is meant to have a character all our own, to be what no other can exactly be, and do what no other can exactly do.” – William Ellery Channing, Born Apr. 7, 1780. This is good advice in general, but I would add that if you can manage to be interesting, and…
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Positioning, Productivity, Quote, Success

Speaking Publicly is the Shortcut to Authority on Any Topic (If You Don’t Do It Wrong)

Speaking Publicly is the Shortcut to Authority on Any Topic (If You Don’t Do It Wrong)

April 6, 2021 Colin Theriot No Comments

“The ability to speak is a short cut to distinction. It puts a man in the limelight, raises him head and shoulders above the crowd.” – Lowell Thomas, Born Apr. 6, 1892. Getting on stage to teach copy at marketing events was easily the biggest factor in my rapid rise to recognition and success –…
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influence, Persuasion, Positioning, Quote

The Secret of Creating Unique Material for Products, Content, Whatever, Etc…

The Secret of Creating Unique Material for Products, Content, Whatever, Etc…

April 5, 2021 Colin Theriot No Comments

“You don’t know what people are looking for. What you know is what you feel like might be missing.” – Pharrell Williams, Born Apr. 5, 1973. Here is one that people always struggle with. Folks like us know we want to gather an audience, but we don’t know what will attract them, and what will…
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Mindset, Productivity, Quote, Writing

Emergent Challenges Aren’t Obstacles, But Opportunities to Make Better Work

Emergent Challenges Aren’t Obstacles, But Opportunities to Make Better Work

April 4, 2021 Colin Theriot No Comments

“An artist never works under ideal conditions. If they existed, his work wouldn’t exist, for the artist doesn’t live in a vacuum. Some sort of pressure must exist. The artist exists because the world is not perfect. Art would be useless if the world were perfect, as man wouldn’t look for harmony but would simply…
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Mindset, Productivity, Quote, Success

How To Profit Against Your Competition – And Even WITH Them, Too

How To Profit Against Your Competition – And Even WITH Them, Too

April 3, 2021 Colin Theriot 1 Comment

“I don’t care who does the electing, so long as I get to do the nominating.” – William M. “Boss” Tweed, Born Apr. 3, 1823. You shouldn’t consider yourself as merely the seller of only your own product or service. That’s too limiting. It’s too narrow. Having a product or service of your own to…
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influence, Positioning, Quote, Success

Consistent And Decent Always Outperforms Sporadic Excellence

Consistent And Decent Always Outperforms Sporadic Excellence

April 2, 2021 Colin Theriot 1 Comment

“One forges one’s style on the terrible anvil of daily deadlines.” – Emile Zola, Born Apr. 2, 1840. What’s it take to be a good writer? Write every day. What’s it take to build a business? Make offers every day. What’s it take to build an audience? Add new followers every day. What’s it take…
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Positioning, Productivity, Quote, Success

Honey May Catch More Flies Than Vinegar, But Vinegar Makes More Sales…

Honey May Catch More Flies Than Vinegar, But Vinegar Makes More Sales…

April 1, 2021 Colin Theriot No Comments

“The first thing we become convinced of is that man is organized so as to be far more sensible of pain than of pleasure.” – Jean Anthelme Brillat-Savarin, Born Apr. 1, 1755. The persuader would do well to learn that when it comes to making someone take a desired action, there are two general forces…
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Persuasion, Psychology, Quote, Selling

Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You

Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You

March 31, 2021 Colin Theriot No Comments

“No writer should minimize the factor that affects everyone, but is beyond control: luck.” – John Jakes, Born Mar. 31, 1932. A positioning secret which probably seems counterintuitive to many, is to admit that your success is due in large part to luck. And I don’t mean like a gambler’s cocky bragging about how you’re…
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influence, Persuasion, Positioning, Quote, Success

Counterintuitively, The Ultimate Positioning is Being Unobtainable

Counterintuitively, The Ultimate Positioning is Being Unobtainable

March 30, 2021 Colin Theriot 1 Comment

“I have now established myself in a most enviable manner. Those who require something of me must seek me out – I remain apart. I work for no one unless he is a high-ranking personality or a friend.” – Francisco Goya, Born Mar. 30, 1746. Once you are already well known for what you do,…
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influence, Positioning, Psychology, Quote

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