“You don’t know what people are looking for. What you know is what you feel like might be missing.” – Pharrell Williams, Born Apr. 5, 1973. Here is one that people always struggle with. Folks like us know we want to gather an audience, but we don’t know what will attract them, and what will […]
The Secret of Creating Unique Material for Products, Content, Whatever, Etc… Read More »
“An artist never works under ideal conditions. If they existed, his work wouldn’t exist, for the artist doesn’t live in a vacuum. Some sort of pressure must exist. The artist exists because the world is not perfect. Art would be useless if the world were perfect, as man wouldn’t look for harmony but would simply
Emergent Challenges Aren’t Obstacles, But Opportunities to Make Better Work Read More »
“I don’t care who does the electing, so long as I get to do the nominating.” – William M. “Boss” Tweed, Born Apr. 3, 1823. You shouldn’t consider yourself as merely the seller of only your own product or service. That’s too limiting. It’s too narrow. Having a product or service of your own to
How To Profit Against Your Competition – And Even WITH Them, Too Read More »
“One forges one’s style on the terrible anvil of daily deadlines.” – Emile Zola, Born Apr. 2, 1840. What’s it take to be a good writer? Write every day. What’s it take to build a business? Make offers every day. What’s it take to build an audience? Add new followers every day. What’s it take
Consistent And Decent Always Outperforms Sporadic Excellence Read More »
“The first thing we become convinced of is that man is organized so as to be far more sensible of pain than of pleasure.” – Jean Anthelme Brillat-Savarin, Born Apr. 1, 1755. The persuader would do well to learn that when it comes to making someone take a desired action, there are two general forces
Honey May Catch More Flies Than Vinegar, But Vinegar Makes More Sales… Read More »
“No writer should minimize the factor that affects everyone, but is beyond control: luck.” – John Jakes, Born Mar. 31, 1932. A positioning secret which probably seems counterintuitive to many, is to admit that your success is due in large part to luck. And I don’t mean like a gambler’s cocky bragging about how you’re
Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You Read More »
“I have now established myself in a most enviable manner. Those who require something of me must seek me out – I remain apart. I work for no one unless he is a high-ranking personality or a friend.” – Francisco Goya, Born Mar. 30, 1746. Once you are already well known for what you do,
Counterintuitively, The Ultimate Positioning is Being Unobtainable Read More »
“When people approach me about my films it is usually to tell me how much they hate them.” – Michael Winterbottom, Born Mar. 29, 1961. Any time you create anything, there are some people who seem to just want to tear it down because it exists. Because you bothered to try. I’m talking about haters.
Worried About Your Work? Here’s Whose Opinions Really Matter… Read More »
“A leading authority is anyone who has guessed right more than once.” – Frank A. Clark, Born Mar. 28, 1860. Frank here probably meant it as an admonishment for trusting self-described authorities. But you know me, I never let appropriate context get in the way of making the point I want to make… If you
Guessing Right Makes You a “Guru” (And So Does Guessing Wrong…) Read More »
“If you just love movies enough, you can make a good one.” – Quentin Tarantino, Born Mar. 27, 1963. Some people love copy. They fetishize it as an object, and treat the “copywriting industry” like a religion. For people like that, the goal is to have written “good” copy, so deemed by their peers –
The Copy “Fandom” is Fun for Some, But Never Necessary for Success Read More »
