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Worried About Your Work?  Here’s Whose Opinions Really Matter…

Worried About Your Work? Here’s Whose Opinions Really Matter…

March 29, 2021 Colin Theriot No Comments

“When people approach me about my films it is usually to tell me how much they hate them.” – Michael Winterbottom, Born Mar. 29, 1961. Any time you create anything, there are some people who seem to just want to tear it down because it exists. Because you bothered to try. I’m talking about haters….
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Mindset, Productivity, Quote, Success

Guessing Right Makes You a “Guru” (And So Does Guessing Wrong…)

Guessing Right Makes You a “Guru” (And So Does Guessing Wrong…)

March 28, 2021 Colin Theriot No Comments

“A leading authority is anyone who has guessed right more than once.” – Frank A. Clark, Born Mar. 28, 1860. Frank here probably meant it as an admonishment for trusting self-described authorities. But you know me, I never let appropriate context get in the way of making the point I want to make… If you…
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influence, Positioning, Quote, Success

The Copy “Fandom” is Fun for Some, But Never Necessary for Success

The Copy “Fandom” is Fun for Some, But Never Necessary for Success

March 27, 2021 Colin Theriot 2 Comments

“If you just love movies enough, you can make a good one.” – Quentin Tarantino, Born Mar. 27, 1963. Some people love copy. They fetishize it as an object, and treat the “copywriting industry” like a religion. For people like that, the goal is to have written “good” copy, so deemed by their peers –…
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Mindset, Quote, Success, Writing

Positioning for Preeminence the Proper Way…

Positioning for Preeminence the Proper Way…

March 26, 2021 Colin Theriot 3 Comments

“Live as if you were living a second time, and as though you had acted wrongly the first time.” – Viktor E. Frankl, Born Mar. 26, 1905. Vic was giving advice on how to live a fulfilling and satisfying life. It’s a neat avenue of thought. But this isn’t the Cult of Philosophical Warm Snugglies….
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influence, Positioning, Psychology, Quote

The Secret of Acquiring (And Portraying) Mastery

The Secret of Acquiring (And Portraying) Mastery

March 25, 2021 Colin Theriot No Comments

“If there be anything that can be called genius, it consists chiefly in ability to give that attention to a subject which keeps it steadily in the mind, till we have surveyed it accurately on all sides.” – Robert Quillen, Born Mar. 25, 1887. If you look at anything long enough, you’re going to notice…
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influence, Positioning, Productivity, Quote

Productivity is Dictated by Where You Work, and How You Practice

Productivity is Dictated by Where You Work, and How You Practice

March 24, 2021 Colin Theriot 1 Comment

“Have nothing in your house that you do not know to be useful, or believe to be beautiful.” – William Morris, Born Mar. 24, 1834. I want to talk about this in three ways. First…. While you can eventually apply that to your house, let’s at least start with your work space, wherever that may…
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Mindset, Productivity, Psychology, Quote

The Fear of Failure Feeds Your Forge – FEEL it, then USE it…

The Fear of Failure Feeds Your Forge – FEEL it, then USE it…

March 23, 2021 Colin Theriot No Comments

“Movie directors, or should I say people who create things, are very greedy and they can never be satisfied… That’s why they can keep on working. I’ve been able to work for so long because I think next time, I’ll make something good.” – Akira Kurosawa, Born Mar. 23, 1910. Today, let’s talk about defeat….
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Mindset, Productivity, Psychology, Quote, Success

How to Start Being a Copywriter: Start Writing Some Copy… Now

How to Start Being a Copywriter: Start Writing Some Copy… Now

March 22, 2021 Colin Theriot 5 Comments

“All of my favorite creators started with zero… So you’ve got to make that first video. It’s not going to be your best, but you will learn as you go.” – Tyler Oakley, Born Mar. 22, 1989. Q. How do I get started writing copy? Just start. Q. What do I need to read to…
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Mindset, Productivity, Quote, Success, Writing

Conjuring Emotion in Your Reader is Easy – Just EXPLAIN Them

Conjuring Emotion in Your Reader is Easy – Just EXPLAIN Them

March 21, 2021 Colin Theriot No Comments

“Things have to be believable, not in a literal, photographic sense, but in an emotional sense – capturing the essence of the situation.” – Michael Foreman, Born Mar. 21, 1938. Emotional authenticity is key. What people frequently call “hype” is when the writer’s enthusiasm is inauthentic. It feels forced and faked, and therefore what you’re…
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influence, Persuasion, Psychology, Quote

Repetition Creates Belief.  Repetition Creates Belief.  And Reinforcement Cements It In.

Repetition Creates Belief. Repetition Creates Belief. And Reinforcement Cements It In.

March 20, 2021 Colin Theriot 1 Comment

“Reinforcement is being right.” – B. F. Skinner, Born Mar. 20, 1904. Read this. It’ll change your life. Your business and money-making life, anyway. And that usually changes your home life. Having money and fame will do that. So first, gather an audience. Build it up around what you sell, or find existing ones and…
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influence, Psychology, Quote, Selling, Writing

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