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How To Profit Against Your Competition – And Even WITH Them, Too

How To Profit Against Your Competition – And Even WITH Them, Too

April 3, 2020 Colin Theriot 1 Comment

“I don’t care who does the electing, so long as I get to do the nominating.” – William M. “Boss” Tweed, Born Apr. 3, 1823. You shouldn’t consider yourself as merely the seller of only your own product or service. That’s too limiting. It’s too narrow. Having a product or service of your own to…
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influence, Positioning, Quote, Success

Consistent And Decent Always Outperforms Sporadic Excellence

Consistent And Decent Always Outperforms Sporadic Excellence

April 2, 2020 Colin Theriot No Comments

“One forges one’s style on the terrible anvil of daily deadlines.” – Emile Zola, Born Apr. 2, 1840. What’s it take to be a good writer? Write every day. What’s it take to build a business? Make offers every day. What’s it take to build an audience? Add new followers every day. What’s it take…
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Positioning, Productivity, Quote, Success

Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You

Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You

March 31, 2020 Colin Theriot No Comments

“No writer should minimize the factor that affects everyone, but is beyond control: luck.” – John Jakes, Born Mar. 31, 1932. A positioning secret which probably seems counterintuitive to many, is to admit that your success is due in large part to luck. And I don’t mean like a gambler’s cocky bragging about how you’re…
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influence, Persuasion, Positioning, Quote, Success

Worried About Your Work?  Here’s Whose Opinions Really Matter…

Worried About Your Work? Here’s Whose Opinions Really Matter…

March 29, 2020 Colin Theriot No Comments

“When people approach me about my films it is usually to tell me how much they hate them.” – Michael Winterbottom, Born Mar. 29, 1961. Any time you create anything, there are some people who seem to just want to tear it down because it exists. Because you bothered to try. I’m talking about haters….
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Mindset, Productivity, Quote, Success

Guessing Right Makes You a “Guru” (And So Does Guessing Wrong…)

Guessing Right Makes You a “Guru” (And So Does Guessing Wrong…)

March 28, 2020 Colin Theriot No Comments

“A leading authority is anyone who has guessed right more than once.” – Frank A. Clark, Born Mar. 28, 1860. Frank here probably meant it as an admonishment for trusting self-described authorities. But you know me, I never let appropriate context get in the way of making the point I want to make… If you…
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influence, Positioning, Quote, Success

The Copy “Fandom” is Fun for Some, But Never Necessary for Success

The Copy “Fandom” is Fun for Some, But Never Necessary for Success

March 27, 2020 Colin Theriot 1 Comment

“If you just love movies enough, you can make a good one.” – Quentin Tarantino, Born Mar. 27, 1963. Some people love copy. They fetishize it as an object, and treat the “copywriting industry” like a religion. For people like that, the goal is to have written “good” copy, so deemed by their peers –…
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Mindset, Quote, Success, Writing

The Fear of Failure Feeds Your Forge – FEEL it, then USE it…

The Fear of Failure Feeds Your Forge – FEEL it, then USE it…

March 23, 2020 Colin Theriot No Comments

“Movie directors, or should I say people who create things, are very greedy and they can never be satisfied… That’s why they can keep on working. I’ve been able to work for so long because I think next time, I’ll make something good.” – Akira Kurosawa, Born Mar. 23, 1910. Today, let’s talk about defeat….
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Mindset, Productivity, Psychology, Quote, Success

How to Start Being a Copywriter: Start Writing Some Copy… Now

How to Start Being a Copywriter: Start Writing Some Copy… Now

March 22, 2020 Colin Theriot 5 Comments

“All of my favorite creators started with zero… So you’ve got to make that first video. It’s not going to be your best, but you will learn as you go.” – Tyler Oakley, Born Mar. 22, 1989. Q. How do I get started writing copy? Just start. Q. What do I need to read to…
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Mindset, Productivity, Quote, Success, Writing

These Are the Only Good Clients to Keep – All the Rest Are Expendable…

These Are the Only Good Clients to Keep – All the Rest Are Expendable…

March 19, 2020 Colin Theriot No Comments

“If you have men who will only come if they know there is a good road, I don’t want them. I want men who will come if there is no road at all.” – David Livingstone, Born Mar. 19, 1813. A lot of freelancers have experience with low-level, shitty kinds of clients. Those clients don’t…
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influence, Positioning, Quote, Success

Creativity Comes to Life When You Feed it Something to Improve

Creativity Comes to Life When You Feed it Something to Improve

March 18, 2020 Colin Theriot No Comments

“Any activity becomes creative when the doer cares about doing it right or better.” – John Updike, Born Mar. 18, 1932. A lot of writers worry too much about creativity, and not enough about consistency of output. If that’s you, let’s talk about manipulating your mind out of making that mistake, shall we? Creativity is…
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Mindset, Productivity, Quote, Success

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