Writing

If You Don’t Provide A Story, The Reader Will Imagine Their Own (And They’re Bad At It)

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Jean Hanff Korelitz

“People need a narrative, and if there isn’t one on offer, they make one up.” – Jean Hanff Korelitz, Born May 16, 1961. In a world without humans, stuff just happens. Nothing means anything. Nothing foretells anything. Nothing is destined or fated. Nothing is deserved. Nothing is earned. There’s physics and luck. That’s all. But […]

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You’re Not a Classical Composer – You’re a Punk Rock Shredder

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Jay Reatard

“I really don’t think records should be made in the manner where you sit and write, and when you’re finished writing, you start recording. That just seems conventional and old-fashioned to me.” – Jay Reatard, Born May 1, 1980. Writing for the internet, for yourself, is pretty fucking punk. You don’t have time to engineer

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Create Valuable Unique Information You Can SELL – Just Stop Learning and Start Doing

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Hosea Ballou

“Theories are always very thin and insubstantial. Experience only is tangible.” – Hosea Ballou, Born Apr. 30, 1771. If you want to shift from being a consumer of information to a producer and seller of information – positioned as an expert in your chosen topic, learn this. Take whatever you’re consuming, learning, reading, watching –

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If You Say You Don’t Have Time to Work on Your Dreams, You’re a Liar, You Liar

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Dinah Craik

“It is astonishing what a lot of odd minutes one can catch during the day, if one really sets about it.” – Dinah Maria Mulock Craik, Born Apr. 20, 1826. People say they don’t have time to write, or work on their business, or publish more content, or grow their audience, or shoot a video.

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Infinite Ideas To Write About When You Need Them (Preparation Hack)

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Frank Auerbach

“Ideally, one should have more material than one can possibly cope with.” – Frank Auerbach, Born Apr. 19, 1931. “I can’t think of anything to write about.” Some people say that. Baby non-writers do. Not me. I am a bottomless wellspring of material. I didn’t used to be. But I endeavored a little to make

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How to Make Your Writing Delicious, and Thus Make Prospects Crave More and More

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Anatole France

“The truth is that life is delicious, horrible, charming, frightful, sweet, bitter, and that is everything.” – Anatole France, Born Apr. 16, 1844. Who are you writing to? Robots? No, we communicate with people. Human beings. So why bother to write to live, breathing, ambulatory meat bags full of emotion – about boring old “stuff”?

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The Difference Between Fiction and Copy is in Where You Put the Confusion…

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Scott Turow

“The purpose of narrative is to present us with complexity and ambiguity.” – Scott Turow, Born Apr. 12, 1949. Scott writes fiction, unlike us. But his point holds, because we DO use complexity and ambiguity. The purpose of narrative in copy is to give COMPLEXITY to the problem the prospect is facing. We give it

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