“One forges one's style on the terrible anvil of daily deadlines.” – Emile Zola, Born Apr. 2, 1840.
What's it take to be a good writer? Write every day.
What's it take to build a business? Make offers every day.
What's it take to build an audience? Add new followers every day.
What's it take to build a reputation? Publish every day.
Is it all going to be great? No.
What do you get?
An ever decreasing amount of it will suck. But it will be there, every day. And you will get better every day.
An ever increasing amount of it will range from decent to damn good. Confidence follows. Because you KNOW you're getting better. You see it happen.
An unreliable, but regular occurrence will be sheer excellence. So good, you won't believe you did it. But you will have. And it will happen again.
Now, this has forever been a fact. This isn't lost wisdom or a new discovery.
Humans are biologically and physically built to become better through practice.
But no one can make you do it. You have to want to. You need to set the schedule.
What's the easiest schedule?
If the sun came up today, you're on the clock.
That's it. By the end of today.
You will write, publish, and share some piece of work. You will collect followers in some way. You will make offers to those followers. Every day. Without fail.
And if the sun is there when you wake up the next day, guess what?
Do it again.
HERE IS THE IMPORTANT PART, SO I AM WRITING THIS IN BIG LETTERS TO GET YOUR ATTENTION AND FOCUS, OK?
None of this is to be happening behind the scenes. You don't go through this process in private.
Write today, publish today. Every day.
Share it, and engage with the people who enjoy it. Every single day.
Because everyone who waits, who hesitates, who doesn't emerge and start to share until they have ONLY excellence? They have only a little thing, and a little following.
Excellence is just that rare.
But you, who churn DAILY – you are not rare.
You are reliable.
And an ever increasing amount of decent to damn good content and offers and products are all out there, every day.
And hey, even occasional excellence.
But the point is that you're AVAILABLE and UBIQUITOUS and GUARANTEED to be there, every time your fans come looking.
And listen, after a few years, you will have more products, offers, and content, than almost ANYONE else. At that point, you can ease off creation. You can focus on monetizing and capitalizing and republishing and reformatting.
But still, you deliver. Every day. Something new. Something fresh.
Always the best quality ever? Nah. But always the best quality you can manage based on your brand new, carved in stone deadline.
Every. Damn. Day.
So I will leave you with another thing that Zola said.
“If I cannot overwhelm with my quality, I will overwhelm with my quantity.”
What I will tell you with certainty is that being able to produce new work at a daily quantity will LEAD to quality faster than anything else you can do.
No master can teach you that.
I didn't teach you that.
You already knew that you needed to do this. You just have been scared.
You can do it.
The sun is getting low, and there is work left to do.