“If we all tried to make other people's paths easy, our own feet would have a smooth even place to walk on.” – Myrtle Reed, Born Sep. 27, 1874.
This really is the fastest and easiest way I know to get into business – especially online.
Find or create an audience, and serve them what they are lacking and wanting more of.
Make it easier for them to get what they want. Whatever that may be, and however it is you help them get it. And while you're making the path easier for them, make it shorter, too. And fun.
Why is that easier for you and I? Because you're basically smoothing out your own path, too.
In order to solve their problems as a customer, you should be solving the problems you face in your business. Scaling. Efficiency. Maximization. Etc.
Because those solutions allow you to serve more people, with better stuff.
For me, unifying these goals: serving the customer, and systematizing your business – has made it so much simpler to make plans, and smaller goals, and lists of simple tasks.
Working on your business and in your business aren't two separate tasks with this mindset. They are part of the same process.
Have I made this one easy for you to follow me?
Here are a few quick ways to implement this, even if you’re an absolute beginner (and they work for advanced folks, too)…
1. Software setups. Business of any kind online needs lots of fiddle bits working together. Blogs, email sequences, funnel makers, etc. Figure it out, teach people how to use the tools better, and in combination.
2. Summarizing the best bits from the famous books and blogs and video trainings out there. Don’t try to gouge someone out of a customer, but making hard won wisdom more easily consumable for the busy business-people out here is a big help.
3. Connecting people. When you create an audience around your own profession, you’ll draw in people with different overlapping skill sets. Creating the arena where valuable exchange can occur can give you a powerful network you can tap yourself.
4. Poll them. Ask people what they need help with, and any time more than two people gripe about the same issue, put on your problem solving overalls and get to it. Once you’ve got a fix, bring it back to the audience and let them pay to watch and ask questions.
5. Multiple choice suggestions. “What should our next training be: one, two, or three.” This let’s you bounce your ideas off a buying crowd, and prioritize what you choose to create based on what is HOT with people right now.
6. When an audience member teaches you something new, and you try it, and it works, have them do a paid guest training for your whole audience. This is even less work, and creates goodwill all around. Plus, you get paid to basically press record.
BONUS. Collect all your old messages and exchanges and catalog them. Do it as you go because believe me, it’s a pain to do later. But as your audience grows, old gold that got buried can be excavated and reused, being fresh to all your newer members and a good reminder for all the old. (And it can tee off new promotions of older products like those mentioned above.)
That’s it. If you liked these tips, let me know below? Thanks!