“I started doing '30 Rock' and started writing ‘Mystery Team' at the beginning of that. While I was doing ‘Mystery Team,' I started practicing stand-up. While I was doing stand up, I got ‘Community.' It's like I planted trees six years ago, and now they have fruit.” – Donald Glover, Born Sep. 25, 1983.
Here is a perspective that I have found useful over the past several years or so of my career. And by career, I mean freelance copywriter to cult-leader (an obvious progression).
Whenever you are planning a project of any kind – whether it's a project you're taking on for a client, or a product or service of your own – think not only of the present, but of the future.
What will this project be to you a year from now? Two? Five? Ten?
How will you talk about it?
How will you be leveraging the work or the story?
How does what you are working on right now fit into your “legend” or personal brand?
For example, when I used to do a single training, I was thinking of potential future product bundles, or how it fits into the eventual subscription model I use exclusively now.
When I make these posts, I'm thinking of how they will eventually be emails and blog posts and a book.
Besides helping you think strategically, and plan better for the long term, there is an additional big benefit.
And that is motivation.
When you can clearly imagine all the future potential benefits to be reaped from just getting off your ass and doing this one task in front of you now, it makes it feel much more worthwhile to put the comic books away and roll up your sleeves.
At least, that's how I feel about it.
Try it. You might like it.
Plant some trees, and think about what those fruits will be in the not-too-distant, and approaching-faster-than-you'll-believe future.
What are you planting?
<!—- lagniappe Here are a few ways to think of any given piece of work before you as a potential future asset... 1. As mentioned, if working on a piece of public-facing written content, what other formats could it be repurposed as? A blog can also be an email, a social post, a forum post, a video topic, compiled as a book, etc. 2. Video content - can be propagated on many video centric sites, after being recorded as a live stream. Can be repurposed as podcast material or social content. Can be compiled thematically to create paid content. Transcribe it and do everything above under #1. 3. Training products - sell a live webinar, record it, sell recordings. Package with other trainings to create higher ticket offers. Collect them all intoA membership site and have a subscription offer. Then, cut out highlight clips to create video content like for #2 above. 4. Client work - if you do a custom project that pays off, templatize it. Sell it at the same price to other prospects who can use it. It’s half the work this time. Sell that template to competitors as an expert in the field. Promote that you train other members of your profession and reap the alpha positioning benefits. BONUS. (Note, this is pre-Covid advice, but it can be adapted for the opportunities that exist now.) Speak live. Like at an event (Even a virtual one). Weasel your way onstage. Hell, hire your own stage if you need to. Make it interactive and get the audience to raise hands and stuff. Film it and photograph it from the back. Then, as before, do everything as with 3, 2, and 1 above. But in this case, use clips to promote yourself as a speaker, and consultant. That should keep you busy. —->
1 thought on “Stuff You Choose Today Must Bear Fruit in the Future (Or Else Don’t Waste Time)”
Thank you for the immense value you have been sending Colin. Has helped me during some tough times. Also, has improved my Copywriting