“I don’t look at a man who’s expert in one area as a specialist. I look at him as a rookie in ten other areas.” – Conor McGregor, Born Jul. 14, 1988. Specialization is KEY in getting attention for your “brand” in a crowded market. For some subset and segment of a given market, you […]
Specialization Can Get Your Foot In The Door – But OVER-Specialization is a Trap Read More »
“Simple ingredients, treated with respect… put them together and you will always have a great dish.” – José Andrés, Born Jul. 13, 1969. We aren’t talking about cooking here – not presently, anyway. We write. And like a good dish, a good piece of writing consists of simple ingredients that are treated with RESPECT. That
Do You RESPECT the Ingredients of Your Writing Work? Read More »
“The world continues to offer glittering prizes to those who have stout hearts and sharp swords.” – F. E. Smith, Born Jul. 12, 1872. The world ain’t gonna give you a prize for showing up. Unless you count “eventual surprise death” as a prize. The world actually doesn’t reward anything to anyone. Life isn’t a
The World Is Full of Treasure For You – But You Must Fight For It Read More »
“Prejudice is a great time saver. You can form opinions without having to get the facts.” – Elwyn Brooks White, Born Jul. 11, 1899. The modern influencer is an engineer of prejudice. Common parlance gives the word “prejudice” a negative connotation, as though all pre-judgments are inaccurate. But it doesn’t have to be so. Providing
When Prejudice Becomes A GOOD And Valuable Thing To Sell Others Read More »
“Cover the canvas at the first go, then work at it until you see nothing more to add.” – Camille Pissarro, Born Jul. 10, 1830. This is also the way you should be doing client writing work. One of the reasons I did my client work from templates is so that I knew I could
A Method For Writing Copy Faster And Easier, Every Single Time Read More »
“If you haven’t found something strange during the day, it hasn’t been much of a day.” – John Archibald Wheeler, Born Jul. 9, 1911. One of the features of life is that it will adapt to meet the challenges of the environment it finds itself in. A hard life will make a body strong. But
To Make Your Brain Beefy, You Have To Flex It Daily Read More »
“I am not in this world to live up to other people’s expectations, nor do I feel that the world must live up to mine.” – Fritz Perls, Born Jul. 8, 1893. Sorry, Fritz. I have to disagree, at least in part, only because I don’t feel an obligation to be equitable. I am with
We Are All In It To Change The World… Or At Least Part Of It Read More »
“They didn’t want it good, they wanted it Wednesday.” – Robert A. Heinlein, Born Jul. 7, 1907. It’s about expectation. A professional writer needs to deliver work at the promised time. Deadlines aren’t soft targets. (I was never as good at this as I insist others should be.) It’s about consistency. If you publish regularly,
The Difference Between a Pro and a Clown: Hit That Deadline Read More »
“I’m always trying to turn things upside down and see if they look any better.” – Tibor Kalman, Born, Jul. 6, 1949. When you’re stuck, a change in perspective can make all the difference in the world. Obviously, writers don’t have the same ease in just “turning things upside down” that a designer might have.
Hot Tip For Busting Writer’s Block: Flip The Script Read More »
“Without promotion, something terrible happens… nothing!” – P. T. Barnum, Born Jul. 5, 1810. This is true in all fields, but I mostly talk to marketing and writing freelancers who have this bizarre expectation that simply hanging up your shingle is going to get you customers and clients. Nope! The best product or service in
Waiting For Clients and Customers To Come To You Is Dumb As Hell Read More »
