Pattern Breaker: the One True Way to Steal Attention in a Saturated World
“Order is never observed; it is disorder that attracts attention because it is awkward and intrusive.” – Eliphas Levi, Born Feb. 8, 1810. Imagine a turd in a hotdog bun. The easiest way to get attention is to defy expectation, and break the prevailing pattern. Why? The brain exists to keep us alive. To accomplish […]
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