Colin Theriot

Help Your Customers Feel Like They Matter When Buying, And Sell So Much More

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Dustin Moskovitz

“One of the purposes of life, and selfishly what makes people happy, is building things that are impactful.” – Dustin Moskovitz, Born May 22, 1984. I disagree with Dustin here, but only slightly, and I’ll forgive him because his audience are going to be “achievers”. People don’t typically want to build anything. Not most people. […]

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How To Become An Influential Micro-celebrity (And Make Macro-money)

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Anton Corbijn

“I’m not famous; I am simply very well-known to certain people. Famous is something different.” – Anton Corbijn, Born May 20, 1955. Many seek fame when they get into this game. Some because they truly desire fame for its own sake. But many do only because they think it’s somehow required to succeed. But really,

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Expertise Is Knowing What To Leave Out, Instead Of What Is Possible To Add In

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Shunryu Suzuki

“If your mind is empty, it is ready for anything. In the beginner’s mind there are many possibilities; in the expert’s mind there are few.” – Shunryu Suzuki, Born May 18, 1904. One of the big mistakes a lot of new consultants and beginning freelance service providers make is to overplay their hand. The prospect

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The Secret To Lasting Relevance Is Letting Yourself Be The Punchline Periodically

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Josh Homme

“Guitar solos, to me, should be a really articulate way to make fun of guitar solos.” – Josh Homme, Born May 17, 1963. Dear little baby gurus. Let me tell you what the most valuable thing is when it comes to making yourself into a lasting – even generational – personality, loved and admired by

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If You Don’t Provide A Story, The Reader Will Imagine Their Own (And They’re Bad At It)

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Jean Hanff Korelitz

“People need a narrative, and if there isn’t one on offer, they make one up.” – Jean Hanff Korelitz, Born May 16, 1961. In a world without humans, stuff just happens. Nothing means anything. Nothing foretells anything. Nothing is destined or fated. Nothing is deserved. Nothing is earned. There’s physics and luck. That’s all. But

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Change a Person’s Belief By Using Their Emotions Against Them

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Brian Eno

“Emotion creates reality, reality demands action.” – Brian Eno, Born May 15, 1948. This is a really elegant way to explain the connection between emotion and behavior. If you can sufficiently tap into someone’s strong emotions, you can then use those to distort their perceptions and beliefs, and thus alter their subjective reality. Once you

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People Want to Be “Discovered” So Promise To Make Your Prospect Into A Star

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Jerome Charyn

“We’re the country of movie stars because the stars, like ourselves, represent a kind of extended infantilism, beauties waiting for the big chance.” – Jerome Charyn, Born May 13, 1937. This is real similar to how Steinbeck said no one considers themselves poor. We all fancy ourselves as temporarily dispossessed millionaires. But this is a

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