Colin Theriot, Author at The Cult of Copy

Sell By Making the Prospect Emotionally Hungry, Then Offering a Feast to Satisfy Them

By Colin Theriot / August 12, 2024

“We see that every external motion, act, gesture, whether voluntary or mechanical, organic or mental, is produced and preceded by internal feeling or emotion, will or volition, and thought or mind.” – Helena Blavatsky, Born Aug. 12, 1831. In the field of copywriting, there are a ton of tactics that are meant to help sellers […]

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What To Say To Get People To Like You (By Getting Others To Hate You)

By Colin Theriot / August 11, 2024

“When someone comes along and expresses him or herself as freely as they think, people flock to it. They enjoy it.” – Joe Rogan, Born Aug. 11, 1967. If you want to gather attention around yourself in a given arena or industry or market or field, find the popular thoughts and beliefs that are unpopular

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“Their” Understanding Is Not Required For YOUR Success

By Colin Theriot / August 10, 2024

“Real success is being totally indulgent about your own trip. You put your blinders on about the garbage and go full speed ahead.” – Betsey Johnson, Born Aug. 10, 1942. Are you doing what you really want to do with your business and/or career? Or are you just chasing the money? Hey, money is good.

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Play With Your Work And Uncover Hidden Treasure

By Colin Theriot / August 9, 2024

“Play is the answer to the question, ‘How does anything new come about?’” – Jean Piaget, Born Aug. 9, 1896. One of the wonderful things about working in marketing and advertising – especially the creative end of the business – is that you get paid to play. But even though it’s play, you have to

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On Presentation: Be Deliberate, Never Accidental

By Colin Theriot / August 8, 2024

“I do a lot of things for effect, which is not to say I am superficial, but that I know how to put ideas across.” – Sebastian Horsley, Born Aug. 8, 1962. Our job is to put ideas across. And to that end, we need to be deliberate about our use of every possible aspect

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Selling From the Seesaw of Logic And Emotion, Reason and Belief

By Colin Theriot / August 7, 2024

“Those who believe without reason cannot be convinced by reason.” – James Randi, Born Aug. 7, 1928. Let’s twist this one around a little. Let’s say that if you can get someone to believe in your claims – not by reason, but by emotion and gut feeling – then no amount of reason can talk

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If You Don’t Feel Like You’re Making Art, You Don’t Care Enough

By Colin Theriot / August 6, 2024

“Making money is art and working is art and good business is the best art.” – Andy Warhol, Born Aug. 6, 1928. Everything is art if you’re doing it on purpose, and exactly the way you mean to. Shouldn’t we all be striving for that? Someone else once said that art is play. Do you

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You Will Never Escape Impostor Syndrome (But You Can Get It To Shut Up)

By Colin Theriot / August 5, 2024

“I constantly think I’m a fraud – that this success is not warranted or justified.” – David Chang, Born Aug. 5, 1977. I’ve had the privilege of being in several high level masterminds with some super rich people – the kind where people air their personal crap as well as their business crap. And it’s

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No One Compliments the Icing on a Dirty Dog Poo Flavored Cake

By Colin Theriot / August 4, 2024

“We have always said that advertising is just the icing on the cake. It is not the cake.” – Meg Whitman, Born Aug. 4, 1956. I love this metaphor. The product experience itself is the cake. It needs to be delicious even without icing. The icing just makes it that much more appealing, and when

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Never Do Anything The Hard Way Twice – Simplify It the Second Time Through

By Colin Theriot / August 3, 2024

“Whether you’re a programmer or a seamstress, it’s all about new techniques, simplifying old techniques, and consolidating steps. Making things go faster – but not worse.” – Martha Stewart, Born Aug. 3, 1941. Whatever it is you do more than once, you should always be looking for efficiencies and tricks to make that task easier

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