“I guarantee you that two directors that are any good can take the same story, change the name of the characters, change the name of the town, and make an entirely different picture.” – Howard Hawks, Born May 30, 1896. I think Hawks is selling himself short. Anyone who is good at spinning tales can […]
Why Stories Are Infectious And What Makes Them So… Read More »
“The traveler sees what he sees, the tourist sees what he has come to see.” – Gilbert K. Chesterton, Born May 29, 1874. The trite way to look at this quote is to see it as a claim by the traveler of superiority over the tourist. But what I want to tell you is that
Are You a Tourist In Your Niche, or a Traveler? Read More »
“People don’t like the true and simple; they like fairy tales and humbug.” – Edmond de Goncourt, Born May 26, 1822. This quote might be easy to mistake for some pessimistic bullshit croaked out by a bitter misanthrope. But it’s really profound if you consider the statement as a commentary ON ITSELF. The thing is,
How to Use Humbuggery to Create Desire (And Not Sound Like a Sleazy Shill) Read More »
“If you wish to be loved, show more of your faults than your virtues.” – Edward G. Bulwer-Lytton, Born May 25, 1803. Someone who is perceived to be predominantly virtuous is going to be well-liked. Admired, even. But also, such people are secretly resented. Because people always resent their superiors, at least a little bit.
People Secretly Loathe Perfect Heroes, And Deeply Love Flawed Ones Read More »
Serve the dinner backward, do anything – but for goodness sake, do something weird.” – Elsa Maxwell, Born May 24, 1883. There are two important parts in this lesson, but let’s talk about the obvious one first. I think a lot of people struggle unnecessarily because they try and do something completely creative, or completely
Be Weird, Work Weird, Succeed Weird – But Only a Little Bit Weird… Read More »
“One of the purposes of life, and selfishly what makes people happy, is building things that are impactful.” – Dustin Moskovitz, Born May 22, 1984. I disagree with Dustin here, but only slightly, and I’ll forgive him because his audience are going to be “achievers”. People don’t typically want to build anything. Not most people.
Help Your Customers Feel Like They Matter When Buying, And Sell So Much More Read More »
“I’m not famous; I am simply very well-known to certain people. Famous is something different.” – Anton Corbijn, Born May 20, 1955. Many seek fame when they get into this game. Some because they truly desire fame for its own sake. But many do only because they think it’s somehow required to succeed. But really,
How To Become An Influential Micro-celebrity (And Make Macro-money) Read More »
“If your mind is empty, it is ready for anything. In the beginner’s mind there are many possibilities; in the expert’s mind there are few.” – Shunryu Suzuki, Born May 18, 1904. One of the big mistakes a lot of new consultants and beginning freelance service providers make is to overplay their hand. The prospect
Expertise Is Knowing What To Leave Out, Instead Of What Is Possible To Add In Read More »
“People need a narrative, and if there isn’t one on offer, they make one up.” – Jean Hanff Korelitz, Born May 16, 1961. In a world without humans, stuff just happens. Nothing means anything. Nothing foretells anything. Nothing is destined or fated. Nothing is deserved. Nothing is earned. There’s physics and luck. That’s all. But
If You Don’t Provide A Story, The Reader Will Imagine Their Own (And They’re Bad At It) Read More »
“Emotion creates reality, reality demands action.” – Brian Eno, Born May 15, 1948. This is a really elegant way to explain the connection between emotion and behavior. If you can sufficiently tap into someone’s strong emotions, you can then use those to distort their perceptions and beliefs, and thus alter their subjective reality. Once you
Change a Person’s Belief By Using Their Emotions Against Them Read More »
