“The fame of heroes owes little to the extent of their conquests and all to the success of the tributes paid to them.” – Jean Genet, Born Dec. 19, 1910. Let’s talk about idols. Idolization. Idolatry. Let’s talk about you in that role. It’s yours if you want it. But most people don’t understand how […]
To Become a Guru, You Must Nail This Change Read More »
“Indeed, the hereditary gift of prophecy will go to the grave with me.” – Nostradamus, Born Dec. 14, 1503. Man, this dude was a genius of bullshittery. There wasn’t anything “hereditary” about his “gift” of “prophecy”. Basically, he would write a metric shit-ton of vague nonsensical poems, and then eventually some real-world event could be
How to Predict the Future: Predict ALL the Futures! Read More »
“I have come to have the firm conviction that vanity is the basis of everything, and finally that what one calls conscience is only inner vanity.” – Gustave Flaubert, Born Dec. 12, 1821. This is one that will be useful to people who have trouble with making your marketing jive sound authentic. It’s all about
Even Dumb Uggos Are Susceptible to This Magic Influencer Read More »
“Attitudes are more important than facts.” – George MacDonald, Born Dec. 10, 1824 I can’t persuade anyone with JUST the facts. Facts are boring. Static. Motionless. Some dummies keep saying we live in a post-fact age. I think that’s dangerously untrue. But I digress. If facts alone could close the sale, I’d still be a
Facts Can’t Sell Anything Without Feelings (Doot Doo Doot) Read More »
“The will is never free – it is always attached to an object, a purpose. It is simply the engine in the car – it can’t steer.” – Joyce Cary, Born Dec. 7, 1888. What we want to do is entice people to move in the direction we want them to. Right? It can be
Harness the Buyer’s Will to the Drives Already Inside Them Read More »
“I’m not going to talk about Picasso. I have done my duty to those memories. I have had a great career as an artist myself, you know. I’m not here just because I’ve spent time with Picasso.” – Françoise Gilot, Born Nov. 26, 1921. This is why you’ve got to toot your own horn, and
How To Become Legendary: Betray Your Masters, Kill Your Gods Read More »
“Good lies need a leavening of truth to make them palatable.” – William McIlvanney. Born Nov. 25, 1936. People get upset when I compare marketers to liars. Or I talk about manipulation. And coercion. Your hands are already dirty! Just own it! It’s better! But I digress. Here is what you need to realize. Even
Getting Good at Lying Makes You Better at Making Truth Believable. Read More »
“When a man is discontented with himself, it has one advantage – that it puts him into an excellent frame of mind for making a bargain.” – Laurence Sterne. Born Nov. 24, 1713. This is one of the big secrets right here. If you want your prospect to feel super good about buying, try making
Application of Agitation Creates a Persuasion Situation Read More »
“Let every man feel that he is the architect and builder of his own life, and that he proposes to make a success of it by working.” – Heber J. Grant, Born Nov. 22, 1856. Really, though. The key part here is “let every man feel” – whether they really are or not. Let people
Make People Feel Like They Are In Charge, And They Will Obey… Read More »
“The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others, and it becomes the property of all.” – Voltaire, Born Nov. 21, 1694. You don’t have to be an originator of ideas if you can be an effective communicator of ideas. Today
Creation and Innovation Are Not the Only Way to Provide Value Read More »
