“You can’t make experimental work by copying past work.” – Trey Parker, Born Oct. 19, 1969. This is probably a lesson better suited to “advanced” practitioners of the persuasive arts, but it may well be useful to the intrepid beginner among the readers of these words. It’s becoming increasingly important to find and publish as […]
Copy THEN Experiment With What You’ve Swiped… Read More »
“I just sit at a typewriter and curse a bit.” – P. G. Wodehouse, Born Oct. 15, 1881. Oh, Pelly-boy, that may have cut the mustard back in your time, but these days you have to be a complete artist. Cursing is when you wish ill upon your enemies. As in, I pray to White
An Education in Bad Language for the Beginning Potty-Mouth Read More »
“I’m not a comedian. And I’m not sick. The world is sick, and I’m the doctor. I’m a surgeon with a scalpel for false values.” – Lenny Bruce, Born Oct. 13, 1925. If you want to enter a market or niche, and you are an unknown, but want to make a big splash – this
The Recipe for Becoming and Instant Upstart in Any Niche Read More »
“I am certainly of opinion that genius can be acquired, or, in the alternative, that it is an almost universal possession.” – Aleister Crowley, Born Oct. 12, 1875. The word “genius” is an odd one. Because it gets thrown around loosely, but also is an intimidating label. Let let me tell you, being thought of
How To Become a Genius Overnight Read More »
“There are three principal means of acquiring knowledge… observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination.” – Denis Diderot, Born October 5, 1713. I’ve said it before – on the Internet, information is cheap if not free. It’s abundant. Readily available on demand, and
Knowledge Is Power, So Learn How To Brew Your Own Read More »
“In America, the race goes to the loud, the solemn, the hustler. If you think you’re a great writer, you must say that you are.” – Gore Vidal, Born Oct. 3, 1925. If you write copy for a living, this is something you should know. The people hiring you don’t know if your copy is
Decide What You Want To Be and Then Tell Everyone All the Time Read More »
“I never invite idiots to my house.” – Elizabeth Montagu, Born Oct. 2, 1718. I’m not saying they don’t squeak in from time to time, but I try to run this “cult” community of ours as an idiot-free environment. And I’ve tried to create products and content at my own level, rather than aiming at
Avoid Idiots In Your Business and Life By Earning the Power of “No” Read More »
“Because nobody wanted to play bass, I was instantly in a band.” – Les Claypool, Born Sep. 29, 1963. There is a lot of opportunity in doing the things no one else wants to do because they don’t think it’s cool… Then you MAKE it cool by the way you do it. Let me back
Don’t Compete on Coolness – Make “Boring” Things Seem Cool Read More »
“If we all tried to make other people’s paths easy, our own feet would have a smooth even place to walk on.” – Myrtle Reed, Born Sep. 27, 1874. This really is the fastest and easiest way I know to get into business – especially online. Find or create an audience, and serve them what
“Is it not dangerous to have students study together for years, copying the same models and approximately the same path?” – Theodore Gericault, Born Sep. 26, 1791. People who study marketing WITHOUT doing much ACTUAL marketing will all learn the same way. They read the same books. They copy the same winning ads. They learn
It’s Easy to Stand Out When Everyone Else is a Copycat of Some Long-Dead “Guru” Read More »
