Positioning

Why You Shouldn’t Make Your Work Seem Difficult or Complicated

Pablo Casals

“The most perfect technique is that which is not noticed at all.” – Pablo Casals, Born Dec. 29, 1876 I’ve written to you here before about developing an appearance of effortlessness. It creates the perception of your mastery among your audience. Sort of like how a ballet dancer is actually straining intensely and using weightlifter

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Shortcut to Creating a Perception of Value in Absolutely Any Piece of Information

Mortimer Adler

“Men value things in three ways: as useful, as pleasant or sources of pleasure, and as excellent, or as intrinsically admirable or honorable.” – Mortimer Adler, Born Dec. 28, 1902. Let’s make today about practicality. We write to sell things. That’s our goal. Our duty. And to do that, we have to make people see

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