“But the power of science lies in open publication, which, with the rise of the Internet, is no longer constrained by the price of paper.” – Michael Shermer, Born Sep. 8, 1954. This technological fact of publication has changed the face of advertising, too. No more paying for printing prep. No more collating. No more […]
Modern Tech Makes Many of Your Perceived Limits Into Bullshittery Read More »
“Recalling a memory is not like playing a tape recorder. It’s a creative process.” – Susumu Tonegawa, Born Sep. 6, 1939. This little secret Susumu shared above is one reason why persuading and influencing people like we do can be so dangerous. See, when you recall a memory, you’re not accessing a permanent record. You
Your Memories Are Imaginary (And Easily Altered With This One Trick…) Read More »
“As people are walking all the time, in the same spot, a path appears.” – John Locke, Born Aug. 29, 1632. People are not that different. We all think we are unique snowflakes, but humanity is a blizzard. While there are always exceptions, we are built the same way, and we have similar lives. Routine.
When People Are Driving in Circles, They’ll Pay a Toll to Take Your Exit Read More »
“Human beings love stories because they safely show us beginnings, middles and ends.” – A. S. Byatt, Born Aug. 24, 1936. The key part of this quote is the word “safely”. What we allow people to do with persuasive communication is a bit of virtual reality. A bit of lucid dreaming. We allow people to
Stories Allow Us Safe Exploration Of Dangerous Futures Read More »
“If you don’t write stories you love, you’ll never make it. If you don’t write stories that other people love, you’ll never make it.” – Ray Bradbury, Born Aug. 22, 1920. Your best work is going to occur in that intersection or overlap where the subject you are passionate and enthusiastic about is the same
It’s Not Enough to Simply Love What You Do Read More »
“A wide screen just makes a bad film twice as bad.” – Samuel Goldwyn, Born Aug. 17, 1882. Are you getting too caught up in the details of your project? The little things. Tripping over word selection. Alliterative names. Logo design. Etc. If you are even thinking about that stuff before the core
The Emperor Doesn’t Need New Clothes if He Is Buff and Badass Read More »
“Anything that isn’t opposed by about 40 percent of humanity is either an evil business or so unimportant that it simply doesn’t matter.” – Russell Baker, Born Aug, 14, 1925. Whenever you’re formulating a product, or even just trying to market an existing product, it’s important to think about who will oppose it, and how
The Law of Rejection (Works Almost As Well, TBH) Read More »
“We see that every external motion, act, gesture, whether voluntary or mechanical, organic or mental, is produced and preceded by internal feeling or emotion, will or volition, and thought or mind.” – Helena Blavatsky, Born Aug. 12, 1831. In the field of copywriting, there are a ton of tactics that are meant to help sellers
Sell By Making the Prospect Emotionally Hungry, Then Offering a Feast to Satisfy Them Read More »
“Those who believe without reason cannot be convinced by reason.” – James Randi, Born Aug. 7, 1928. Let’s twist this one around a little. Let’s say that if you can get someone to believe in your claims – not by reason, but by emotion and gut feeling – then no amount of reason can talk
Selling From the Seesaw of Logic And Emotion, Reason and Belief Read More »
“We have always said that advertising is just the icing on the cake. It is not the cake.” – Meg Whitman, Born Aug. 4, 1956. I love this metaphor. The product experience itself is the cake. It needs to be delicious even without icing. The icing just makes it that much more appealing, and when
No One Compliments the Icing on a Dirty Dog Poo Flavored Cake Read More »
