influence

Don’t Just Write With Emotion – Project It, Like This..

Loretta Swit

“Acting is not hiding to me; it’s revealing. We give you license to feel. ‘Hey, she’s crying, so it’s okay if I cry, too.’ That’s the most important thing in the world, because when you stop feeling, that’s when you’re dead.” – Loretta Swit, Born Nov. 4, 1937. We call know that we are supposed …

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“Ethical” Advertising Is Still Deception? (Yes, And That’s Okay.)

Vilhjalmur Stefansson

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson, Born, Nov. 3 1879. The first thing that we need to get out of the way to have this discussion today is the mistaken notion that “deception” …

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The Secret of Making Sales Without Selling (Is To Distract People From Realizing You’ve Sold Them)

Spike Jones

“I always aspire to that, where it feels like the film was made by the characters as opposed to the filmmakers. I try to be invisible.” – Spike Jonze, Born Oct. 22, 1969. When you create marketing messages for clients, it should be this way, too. You’re creating a message from the client to their …

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One Sentence That Gives You The Keys to Your Reader’s Deepest Desires (And Unlocks Them for Money)

Eugene O’Neill

“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” – Eugene O’Neill, Born Oct. 16, 1888. This quote can give you a lot of insight into the consumer mindset. Let’s break it down. 1. Obsessed. That’s how people feel about the need to acquire …

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