“The active part of man consists of powerful instincts, some of which are gentle and continuous; others violent and short; some baser, some nobler, and all necessary.” – Francis W. Newman, Born Jun. 27, 1805. One of the mistakes a novice persuader can make is to attempt to work on the mark’s logic. But that’s […]
To Persuade Quickly: Attack Instinct Via Emotions, Then Logic Read More »
“Great advertising, in and of itself, becomes a benefit of the product.” – George Lois, Born Jun. 26, 1932. What old George is saying here is that objects (like products, for example) all have a story. They just do. Someone invented those products, for some purpose, to solve some problem, to sell to some person,
If They Don’t Buy Into the Story, They Won’t Pay For the Product Read More »
“The difference is slight, to the influence of an author, whether he is read by 500 readers, or by five hundred thousand; if he can select the 500, he reaches the five hundred thousand.” – Brooks Adams, Born Jun. 24, 1848. This is relevant to the would-be gurus among you. You can
Influence the Influencers First, As a Shortcut Read More »
“Words are loaded pistols.” – Jean-Paul Sartre, Born Jun. 21, 1905. I like this quote a lot as it relates to persuasive writing. Much better than that Shakespeare bullshit about the pen being mightier than the sword. That just makes people cocky and ineffective. Good persuasive writing paints the untenable scenario for the reader. Wronged.
Why Being a Good Writer is a Dangerous Power Read More »
“Someone gave me a piece of advice once, my first manager Lucien Hold. He said, ‘If you do stand-up about your own life, no one can steal it.’ I always thought that was the best piece of advice.” – Mike Birbiglia, Born Jun. 20, 1978. Here is a neat trick to turn practically any piece
How to Become Impervious to Copiers and Plagiarists Read More »
“Stories in families are colossally important. Every family has stories: some funny, some proud, some embarrassing, some shameful. Knowing them is proof of belonging to the family.” – Salman Rushdie, Born Jun. 19, 1947. Belonging. People want it. Especially people online. Of the people online, especially the ones on social media. Social media is a
The “Cult of Copy” Is The Title of a Story and You’re The Main Character Read More »
“People crave trustworthy information about the world we live in. Some people want it because it is essential to the way they make a living. Some want it because they regard being well-informed as a condition of good citizenship. Some want it because they want something to exchange over dinner tables and water coolers.” –
How To Make Even Strangers Come To Trust Your Every Word… Read More »
“I learned early in life that you get places by having the right enemies.” – John Shelby Spong, Born Jun. 16, 1931. Who or what do you hate? What will you absolutely not stand for? What are you sick of? What grinds your gears? What gets your goat? What gags your giraffe?… Not in general,
Show Prospects What You Stand Against, and They Presume You Stand For Them Read More »
“I think those who object to my characterizing man as simple want somehow to retain a deep mystery at his core.” – Herbert A. Simon, Born Jun. 15, 1916. You are a chimpanzee in shoes. Your “self” is a hallucination being had by a computer made of meat. Civilization is a byproduct of
Chimpanzees In Shoes: Or Why This Job Is So Easy… Read More »
“Gossip is essentially storytelling: storytelling about people whom we know.” – Mona Simpson, Born Jun. 14, 1957. I think gossip – as a tone – is an under-appreciated angle when it comes to persuasion and influence. *leans in to closer* Listen… Gossip isn’t just a story about people we know – it can be the
Turn Your Pitch Into Gossip, and People Lean in Closely Read More »
