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How To Talk to People So They Feel Like You’re Instantly Friends (And Then Sell Them Stuff)

How To Talk to People So They Feel Like You’re Instantly Friends (And Then Sell Them Stuff)

September 7, 2020 Colin Theriot No Comments

“Candor is a compliment; it implies equality. It’s how true friends talk.” – Peggy Noonan, Born Sep. 7, 1950. In times past, social interaction required a facade of formality. Especially in a business context. Gentlemen wore suits of clothes, and exchanged handshakes and cards and engaged in small talk, followed by queries and responses about…
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influence, Persuasion, Positioning, Quote

You Already Have a Built-in USP – You’re Just Suffocating It

You Already Have a Built-in USP – You’re Just Suffocating It

September 3, 2020 Colin Theriot 1 Comment

“I have a different constitution. I have a different brain; I have a different heart; I got tiger blood, man.” – Charlie Sheen, Born Sep. 3, 1965. How are you different from every other boring jerk out there? What makes you unique? Your history? Your style? Your point of view? You need to know. Because…
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influence, Positioning, Productivity, Quote

Use That Big Beautiful Brain to Build Your Business (Because Almost No One Else Does)

Use That Big Beautiful Brain to Build Your Business (Because Almost No One Else Does)

September 2, 2020 Colin Theriot 1 Comment

“If thinking men are few, they are for that reason all the more powerful. Let no man imagine that he has no influence. Whoever he may be, and wherever he may be placed, the man who thinks becomes a light and a power.” – Henry George, Born Sep. 2, 1839. Most people hate to think….
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Mindset, Positioning, Productivity, Quote

How To Be Worth The Attention You Will Need To Succeed

How To Be Worth The Attention You Will Need To Succeed

August 27, 2020 Colin Theriot No Comments

“A creator needs only one enthusiast to justify him.” – Man Ray, Born Aug. 27, 1890. You can start with a very small audience. But if you don’t have one, you’re not justified in spending too much time creating anything. Not if you want to create work people will connect with. Note – I’m obviously…
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influence, Positioning, Quote, Success

How to Clown on Fools for Fun and Profit

How to Clown on Fools for Fun and Profit

August 23, 2020 Colin Theriot 1 Comment

“The minute you make people laugh, you get them to listen.” – Merrie Spaeth, Born Aug. 23, 1943. Aside from sharing an enemy, sharing a laugh is the quickest way I know to create rapport with a stranger. And it doesn’t have to be a belly laugh. It could be anything as simple as a…
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influence, Positioning, Quote, Success

Warn The World of Your Awesomeness – BEWARE!

Warn The World of Your Awesomeness – BEWARE!

August 21, 2020 Colin Theriot 1 Comment

“I decided that I would be one of the biggest new names; and I actually had some little fancy business cards printed up to announce it, ‘Count Basie. Beware, the Count is Here.’” – William James “Count” Basie, Born Aug. 21, 1904. When you’ve got the goods… And you’re here to give the goods to…
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Advertising, influence, Mindset, Positioning, Quote

How To Create Fear and Use It To Guide People’s Choices

How To Create Fear and Use It To Guide People’s Choices

August 20, 2020 Colin Theriot No Comments

“The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” – H. P. Lovecraft, Born Aug. 20, 1890. There’s a cognitive bias all humans have called “the Ambiguity Effect”. Fancy science says: It describes our tendency to avoid choosing options for which missing…
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influence, Persuasion, Positioning, Psychology, Quote

Call the Copy Cops to Check This Guy’s License!!

Call the Copy Cops to Check This Guy’s License!!

August 16, 2020 Colin Theriot No Comments

“Pick up a camera. Shoot something. No matter how small, no matter how cheesy, no matter whether your friends and your sister star in it. Put your name on it as director. Now you’re a director. Everything after that you’re just negotiating your budget and your fee.” – James Cameron, Born Aug. 16, 1954. People…
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Mindset, Positioning, Productivity, Quote, Success

People Don’t Want Options – They Want You To Decide For Them

People Don’t Want Options – They Want You To Decide For Them

August 15, 2020 Colin Theriot 1 Comment

“Nothing is more difficult, and therefore more precious, than to be able to decide.” – Napoleon Bonaparte, Born Aug. 15, 1769.⁣ ⁣ Isn’t this what influencers, persuaders, gurus, etc. actually do? ⁣ ⁣ We give people the precious gift of an easy decision.⁣ ⁣ Without our help, there are too many confusing options that keep…
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Mindset, Positioning, Psychology, Quote, Success

The Law of Rejection (Works Almost As Well, TBH)

The Law of Rejection (Works Almost As Well, TBH)

August 14, 2020 Colin Theriot No Comments

“Anything that isn’t opposed by about 40 percent of humanity is either an evil business or so unimportant that it simply doesn’t matter.” – Russell Baker, Born Aug, 14, 1925. Whenever you’re formulating a product, or even just trying to market an existing product, it’s important to think about who will oppose it. If the…
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Advertising, Positioning, Psychology, Quote, Selling

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