“It is often wise to reveal that which cannot be concealed for long.” – Friedrich Schiller, Born today, Nov. 10, 1759 Ah yes. The “damaging admission”. Confess your sins before your audience rather than hiding them. Expose your own flaws. Uncover your shortcomings. This applies to you, your products, and your offers. But don’t stop […]
Flaunt Your Flaws as Features for Authority and Authenticity Read More »
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom
Your Personal Brand Has Never Mattered More (Or Been Easier To Grow) Read More »
“Propaganda requires a permanent network of communication so that it can systematically stifle reflection with emotive or utopian slogans. Its pace is usually fast.” – John Berger, Born Nov. 5, 1936. To me, this speaks to the necessity of frequent messages to to one’s audience. And also to the fact that a moment of quiet
Propaganda Works Because It’s Consistent (Advertising, Too.) Read More »
“Acting is not hiding to me; it’s revealing. We give you license to feel. ‘Hey, she’s crying, so it’s okay if I cry, too.’ That’s the most important thing in the world, because when you stop feeling, that’s when you’re dead.” – Loretta Swit, Born Nov. 4, 1937. We call know that we are supposed
Don’t Just Write With Emotion – Project It, Like This.. Read More »
“There is nothing new except what has been forgotten.” – Marie Antoinette, Born Nov. 2, 1755. And just think, she said this like 220 years ago. Even earlier, someone else said “there is nothing new under the sun.” It was true then, and it’s true now. AND IT’S GOOD! Especially if you sell things. See,
People Want “New” – Which Is Just “Old” With Fresh Paint Read More »
“It is a sign that your reputation is small and sinking, if your own tongue must praise you.” – Matthew Hale, Born Nov.1, 1609. The guy I am quoting above is sort of right, but also sort of wrong. Right when it comes to the details, but open to misinterpretation when it comes to the
Toot Your Own Horn, But Play Other People’s Songs Read More »
“BLT Prime at Trump National Doral is essential after a long day on the golf course. The popover bread alone is enough to keep me coming back!” – Ivanka Trump, Born Oct. 30, 1981. How to make money: sell your shit. Sell it. No, shut up. Sell it. Don’t have something to sell? Find or
Sell Your Soul (Or At Least Sell *With* Soul)… Read More »
“In the country of the blind the one eyed man is king.” – Desiderius Erasmus, Born Oct. 28, 1466. One of the eternal worries of most freelancers is what they call “impostor syndrome”. It’s the deep seated fear that you’re a phony. That you’ll get called out as a fraud. That you’re not worth what
Expertise Is Relative and You Should Aim Your Work Accordingly Read More »
“The tragedy of bold, forthright, industrious people is that they act so continuously without much thinking, that it becomes dry and empty.” – Brenda Ueland, Born Oct. 24, 1891. I’m so bored of the public positioning of “hustle” as a virtue, which one MUST pursue to find success. Success, to me, is a combination of
The Only Three Ingredients to Every Successful Human Endeavor In History (GUARANTEED) Read More »
“You can’t make experimental work by copying past work.” – Trey Parker, Born Oct. 19, 1969. This is probably a lesson better suited to “advanced” practitioners of the persuasive arts, but it may well be useful to the intrepid beginner among the readers of these words. It’s becoming increasingly important to find and publish as
Copy THEN Experiment With What You’ve Swiped… Read More »
