Selling Archives » Page 5 of 8

Repetition Creates Belief. Repetition Creates Belief. And Reinforcement Cements It In.

By Colin Theriot / March 20, 2025

“Reinforcement is being right.” – B. F. Skinner, Born Mar. 20, 1904. Read this. It’ll change your life. Your business and money-making life, anyway. And that usually changes your home life. Having money and fame will do that. So first, gather an audience. Build it up around what you sell, or find existing ones and […]

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What is “Copy” and How to Write It Gooder. Goodest. Most Gooder.

By Colin Theriot / March 16, 2025

“It is still not enough for language to have clarity and content… it must also have a goal and an imperative. Otherwise from language we descend to chatter, from chatter to babble and from babble to confusion.” – Rene Daumal, Born Mar. 16, 1908. This is especially true for us. Persuaders, I mean. If there

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Stories Sell, But Only if They Start Out With Sucking

By Colin Theriot / March 15, 2025

“The fact of storytelling hints at a fundamental human unease, hints at human imperfection. Where there is perfection there is no story to tell.” – Ben Okri, Born Mar. 15, 1959. Clients fuck this up when they write about themselves. And sometimes they get mad when they work with a writer who knows better. I’ve

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Don’t Lie to Yourself – Deception is What Fuels All Persuasion

By Colin Theriot / March 13, 2025

“THE ONLY WAY YOU CAN CONTROL PEOPLE IS TO LIE TO THEM. You can write that down in your book in great big letters. The only way you can control anybody is to lie to them.” – Lafayette Ronald Hubbard, Born Mar. 13, 1911. Get out the Preparation H because every time his topic comes

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Paint a Pretty Picture and Prospects Become Purchasers

By Colin Theriot / March 10, 2025

“For imagination sets the goal picture which our automatic mechanism works on. We act, or fail to act, not because of will, as is so commonly believed, but because of imagination.” – Maxwell Maltz, Born Mar. 10, 1899. The vast majority of people possess withered and disused imaginations. Having to deal with the real world

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The Profitable Cliffhanger – How to Serialize Your Selling

By Colin Theriot / March 9, 2025

“Nobody reads a mystery to get to the middle. They read it to get to the end. If it’s a letdown, they won’t buy anymore. The first page sells that book. The last page sells your next book.” – Mickey Spillane, Born Mar. 9, 1918. Spillane never wrote “literature” like the kind professors value. Unless

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Ads That Seem Like Ads Are Not Good Ads. Learn To Sell With Persuasive “Content” That Prospects Love

By Colin Theriot / March 7, 2025

“The public doesn’t particularly care for advertisements.” – John C. Malone, Born Mar. 7, 1941. They don’t. It’s true. Unless it’s the Super Bowl, normal people don’t really want to be subjected to ads. For some marketers, they try to solve this problem by having a certain ratio of content to ads. 22 minutes of

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To Persuade, Concern Yourself with Emotional Truth Rather Than Cold, Hard Fact

By Colin Theriot / March 6, 2025

“In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That’s the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe

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How To Make Buyers Happy to Purchase Things They May Never Ever Use

By Colin Theriot / February 25, 2025

“The possession of a book becomes a substitute for reading it.” – Anthony Burgess, Born Feb. 25, 1917. I know a lot of smart people that sell training, or information, and they get very upset about people not taking that information or training and using it as intended. If that’s you, you would do well

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You Have to Feel Bad Before I Can Help You Feel Good. You Have to Be Bored Before I Can Catch Your Eye.

By Colin Theriot / February 22, 2025

“The two enemies of human happiness are pain and boredom.” – Arthur Schopenhauer, Born Feb. 22, 1788. It may seem like a shitty thing, to sit around plotting ways to make people unhappy with their current existence. But that is what we do for a living. We don’t describe products and services. That’s ditch work.

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