“Movies are full of leading men, most of whom aren’t working. It’s much harder to find a good villain.” – Lee Van Cleef, Born Jan. 9, 1925. The secret of creating a powerful persona in your marketplace is to help your prospects find good villains to add a little adversarial psychological opposition to their lives…. Read More →
Inscrutability is Fascinating Even to People Who Don’t Know What It Means
“It is good to vary in order that you may frustrate the curious, especially those who envy you.” – Baltasar Gracian, Born Jan. 8, 1601 As Harvey Danger once put it, “if you’re bored, then you’re boring.” And you DO want to frustrate the plans of people who stumble across you, so they stop what… Read More →
Second Prize is Still a Prize
“If at first you don’t succeed, find out if the loser gets anything.” – William Lyon Phelps, Born Jan. 2, 1865. Finding success as a slacker has had a lot to do with figuring out how to plan things so that even if I don’t get the “Plan A” result, there is still a “Plan… Read More →
The Two Main Missing Ingredients You Need to Become Who You Want to Be
“The want of education and moral training is the only real barrier that exists between the different classes of men.” – Susanna Moodie, Born Dec. 6, 1803. What is the difference between you and the expert at the top of your field? The difference between you, and who you want to strive to be? Is… Read More →
The First Choice to Make Before You Buy Anything to Build Your Business
“What counts isn’t the frame, it’s what you put in it.” – Otto Preminger, Dec. 5, 1906. I used to do it, too. Get caught up in whatever the next trend is, and think my fortune would be made by following suit. Write an ebook. Start a membership site. Do a joint venture launch. Then… Read More →
Winning Big Is Easier If You Rack Up Small Wins First
“Listen, if you don’t talk big game, you never get anywhere. If you don’t think big, you don’t get big. Some people call it egotistical, some people call it high hopes, some people call it confidence. It’s all in how you want to dissect it.” – Robert Van Winkle, aka Vanilla Ice, Born Oct. 31,… Read More →
The Only Three Ingredients to Every Successful Human Endeavor In History (GUARANTEED)
“The tragedy of bold, forthright, industrious people is that they act so continuously without much thinking, that it becomes dry and empty.” – Brenda Ueland, Born Oct. 24, 1891. I’m so bored of the public positioning of “hustle” as a virtue, which one MUST pursue to find success. Success, to me, is a combination of… Read More →
Avoid Idiots In Your Business and Life By Earning the Power of “No”
“I never invite idiots to my house.” – Elizabeth Montagu, Born Oct. 2, 1718. I’m not saying they don’t squeak in from time to time, but I try to run this “cult” community of ours as an idiot-free environment. And I’ve tried to create products and content at my own level, rather than aiming at… Read More →
Become Skilled at Winging It, and Outshine Every Over-Scripted Try-Hard in Your Niche
“Reciting lines is hard; making stuff up is much, much easier.” – Zach Galifianakis, Born Oct. 1, 1969. The most valuable skill you can start developing now is performing. As in, being comfortable on stage or on camera. And that can be intimidating. I hated it. It was scary when I was first starting out…. Read More →
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