influence

How to Predict the Future: Predict ALL the Futures!

Michel de Nostredame

“Indeed, the hereditary gift of prophecy will go to the grave with me.” – Nostradamus, Born Dec. 14, 1503. Man, this dude was a genius of bullshittery. There wasn’t anything “hereditary” about his “gift” of “prophecy”. Basically, he would write a metric shit-ton of vague nonsensical poems, and then eventually some real-world event could be …

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Even Dumb Uggos Are Susceptible to This Magic Influencer

Gustave Flaubert

“I have come to have the firm conviction that vanity is the basis of everything, and finally that what one calls conscience is only inner vanity.” – Gustave Flaubert, Born Dec. 12, 1821. This is one that will be useful to people who have trouble with making your marketing jive sound authentic. It’s all about …

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Facts Can’t Sell Anything Without Feelings (Doot Doo Doot)

George MacDonald

“Attitudes are more important than facts.” – George MacDonald, Born Dec. 10, 1824 I can’t persuade anyone with JUST the facts. Facts are boring. Static. Motionless. Some dummies keep saying we live in a post-fact age. I think that’s dangerously untrue. But I digress. If facts alone could close the sale, I’d still be a …

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Getting Good at Lying Makes You Better at Making Truth Believable.

William McIlvanney

“Good lies need a leavening of truth to make them palatable.” – William McIlvanney. Born Nov. 25, 1936. People get upset when I compare marketers to liars. Or I talk about manipulation. And coercion. Your hands are already dirty! Just own it! It’s better! But I digress. Here is what you need to realize. Even …

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